
AI-generated summary
Since opening in 2004, Kangwon Land has maintained a customer structure centered on domestic customers, and the proportion of foreign users has continued to be low. Recently, it announced its plans to become a global integrated resort and strengthened its efforts to attract foreigners, but its performance is falling short of expectations.
Airport accessibility and marketing restrictions... Rep. Cha Gyu-geun “Needs an effective attraction strategy”
(Jeongseon = Yonhap News) Reporter Park Young-seo = Kangwon Land has declared its leap forward as a global integrated resort and is trying to attract overseas customers, but the proportion of foreigners among casino users has remained in the 1% range for over 20 years.
According to data received from Kangwon Land by Rep. Cha Gyu-geun of the Cho Kuk Innovation Party, a member of the National Assembly's Trade, Industry, Energy, Small and Medium Venture Business Committee on the 10th, only 29,986 (1.13%) of the total 1,859,015 casino visitors from January this year to the 4th of this month were foreigners.
The proportion of foreigners, which was 1.88% in 2004, the first year of counting domestic and foreign nationals, remained within the 1% range for 22 consecutive years until last year.
The absolute number of foreign visitors also fell from 33,581 in 2004 to 26,948 in 2025.
This is the exact opposite trend as the total number of casino visitors surged from 1,784,730 to 2,478,658 during the same period.
In February last year, Kangwon Land began operating a foreigner-only zone with eight dedicated tables and staff who can speak foreign languages.
In addition, it is pursuing the K-HIT project (High1 Integrated Tourism) and is seeking to become a global integrated resort.
Kangwon Land has poor accessibility to the airport and foreign tourist routes are centered around Seoul, so it has relatively less favorable conditions for attracting customers than foreigner-only casinos in Seoul.
Additionally, due to the nature of being a public enterprise, there are limitations in carrying out aggressive marketing activities compared to other foreigner-only casinos.
Representative Cha emphasized, “We pledged to leap forward as a global integrated resort, but the proportion of foreigners has remained below 2% for 22 consecutive years. We need to cool-headedly examine the performance of the existing attraction policy and come up with an effective strategy to improve the customer structure that is overly dependent on Koreans.”

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