E-Mart 24 launches artisan Korean cuisine, mini medicine and convenience store exclusively
Quick Look
- E-Mart 24 announced that it will be releasing Mini Yakgwa, an artisanal traditional Korean medicine that has been popular on social media, exclusively in the convenience store industry.
- Artisan Hangwa, a handmade medicine brand with 26 years of tradition, has become so popular among young people that they coined the word 'medicine marketing', and E-Mart 24 previously test-sold the product at a specialized store and ranked first and second in bread category sales.
AI-generated summary
Why It Matters
Jang-in Hangwa is a handmade medicine brand with 26 years of tradition, and has gained popularity through word of mouth among young people on social media, to the point where a new term, ‘yakketing’ has been coined. E-Mart 24 has been test-selling artisanal confectionery products at dessert specialty stores since May and ranked first and second in bread category sales.
Convenience store E-Mart 24 announced on the 9th that it will be exclusive to the convenience store industry to introduce Mini Yakgwa from Artisan Traditional Korean Medicine, which is gaining great popularity mainly on social media.
Jang-in Hangwa is a handmade medicine brand with 26 years of tradition, and has become so popular among young people that it has spread word of mouth and created a new term, ‘Yak-keting’ (Yak-keting).
E-Mart 24 has been selling Jang-in Hangwa's 'Ugly Yakgwa' and 'Samgak Yakgwa' products at some specialized stores, including the dessert specialty store 'Dessert Trap Seoul Forest Branch' and the flagship store 'Trend Lab Seongsu Branch', since last May, and these products ranked first and second in sales in the store's bread category from May to August.
In response to these achievements, E-Mart 24 is launching ‘Artisan Korean Sweets Mini Yakgwa’ in stores nationwide.
Starting with this product, E-Mart 24 plans to introduce a variety of additional products in collaboration with Artisan Korean Bakery in the second half of this year, while continuing to expand its lineup of trendy bakery and dessert products.
What to Watch
AI outlook — possibilities, not facts
E-Mart 24 will introduce a variety of additional products in collaboration with Artisan Korean Bakery in the second half of the year.
Likely · Within months
Open Questions
- What is the specific price of Mini Yagwa?
- When will it be launched in stores nationwide?
- What other products are scheduled to be released in the future in collaboration with Jangjang Hangwa?
