Lotte Well Food launches a new product in collaboration with ‘Wooju Tteokjip’, ‘Chalk Rice Cake IN Uju Tteokjip Black Sesame Injeolmi’, 500,000 units sold out in 5 days
Quick Look
- Lotte Well Food announced on the 9th that the new product 'Chalk Rice Cake IN Space Rice Cake Black Sesame Injeolmi', launched in collaboration with tvN's entertainment show 'Wooju Tteok House', sold all 500,000 units of the initial batch within five days of its launch.
- As the product continued to be sold out in major sales channels, emergency additional production began, and Sweet Mall pre-orders were sold out within 18 hours of the start, so a second pre-sale is in progress.
AI-generated summary
Why It Matters
Lotte Well Food has previously carried out various collaborative marketing campaigns aimed at the younger generation, such as launching a collaboration product with the entertainment program 'New Journey to the West' and a collaboration product with the bakery 'Puhaha Cream Bread'.
Lotte Well Food [280360] announced on the 9th that approximately 500,000 initial units of the new product ‘Chalbuk Ice IN Space Rice Cake Black Sesame Injeolmi’ introduced in collaboration with the tvN entertainment program ‘Wooju Rice Cake House’ were sold out within five days of launch.
Lotte Well Food began emergency additional production as products continued to be sold out in major sales channels, and the products produced are being delivered sequentially.
Pre-order sales conducted at Sweet Mall, the official online mall of Lotte Well Food, were sold out within 18 hours of the start, and the second pre-order sale is currently in progress.
This product was inspired by ‘Black Sesame Torong Ice Cream,’ a menu item designed by a program cast member who ran a space rice cake restaurant in Goheung, Jeollanam-do using Lotte Well Food’s ‘Chalbuk Ice.’
Lotte Well Food explained that it is a product of black sesame ice cream with sweet injeolmi syrup wrapped in glutinous rice cake, and the fact that they can actually taste the menu shown on the broadcast attracted the attention of consumers.
A Lotte Well Food official said, “We will continue to introduce products that can provide consumers with a unique experience.”
Lotte Well Foods has previously launched a variety of collaborative products targeting the younger generation, including the Chalteok Ice product in collaboration with the entertainment program 'New Journey to the West' and the 'Challteok Ice Salt Cream' product in collaboration with the popular bakery 'Puhaha Cream Bread'.
What to Watch
AI outlook — possibilities, not facts
Lotte Well Food will normalize product supply through additional production.
Likely · Within weeks
There is a possibility that the second pre-order will be sold out early.
Possible · Within days
Open Questions
- What level of additional production will there be?
- How much is ready for the second pre-order?
- What are the future production plans for this product?







