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Back롯데웰푸드, '우주떡집' 협업 신제품 '찰떡아이스 IN 우주떡집 흑임자 인절미' 출시 닷새 만에 50만개 완판
롯데웰푸드, '우주떡집' 협업 신제품 '찰떡아이스 IN 우주떡집 흑임자 인절미' 출시 닷새 만에 50만개 완판
Developing
연합뉴스1 hour agoBusiness1 min readSouth KoreaView translation

롯데웰푸드, '우주떡집' 협업 신제품 '찰떡아이스 IN 우주떡집 흑임자 인절미' 출시 닷새 만에 50만개 완판

롯데웰푸드우주떡집찰떡아이스

Quick Look

롯데웰푸드가 tvN 예능 '우주떡집'과 협업해 출시한 신제품 '찰떡아이스 IN 우주떡집 흑임자 인절미'가 출시 닷새 만에 초도 물량 50만개가 모두 팔렸다고 9일 밝혔다. 주요 판매 채널에서 품절이 이어져 긴급 추가 생산에 들어갔으며, 스위트몰 예약 판매도 시작 18시간 만에 매진되어 2차 예약 판매가 진행 중이다.

AI-generated summary

Why It Matters

롯데웰푸드는 앞서 예능 프로그램 '신서유기'와의 협업 제품과 빵집 '푸하하 크림빵'과의 협업 제품을 출시하는 등 젊은 세대를 겨냥한 다양한 협업 마케팅을 펼쳐왔다.

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롯데웰푸드[280360]는 tvN 예능 프로그램 '우주떡집'과 협업해 선보인 신제품 '찰떡아이스 IN 우주떡집 흑임자 인절미'의 초도 물량 약 50만개가 출시 닷새 만에 모두 팔렸다고 9일 밝혔다.

롯데웰푸드는 주요 판매 채널에서 품절이 이어지자 긴급 추가 생산에 들어갔으며, 생산된 제품을 순차적으로 납품하고 있다.

롯데웰푸드 공식 온라인몰인 스위트몰에서 진행한 예약 판매도 시작 18시간 만에 준비된 물량이 모두 팔려 현재 2차 예약 판매가 진행 중이다.

이 제품은 전남 고흥에서 우주떡집을 운영하던 프로그램 출연진이 롯데웰푸드의 '찰떡아이스'를 활용해 고안한 메뉴인 '흑임자 토롱아이스크림'에서 착안했다.

달콤한 인절미 시럽을 넣은 흑임자 아이스크림을 찹쌀떡으로 감싼 제품으로, 방송 속 메뉴를 실제로 맛볼 수 있다는 점이 소비자들의 관심을 끌었다고 롯데웰푸드는 설명했다.

롯데웰푸드 관계자는 "앞으로도 소비자들에게 색다른 경험을 제공할 수 있는 제품을 선보이겠다"고 말했다.

롯데웰푸드는 앞서 예능 프로그램 '신서유기'와 협업한 찰떡아이스 제품과 인기 빵집 '푸하하 크림빵'과 협업한 '찰떡아이스 소금크림' 제품 등을 선보이는 등 젊은 세대를 겨냥한 다양한 협업 제품을 출시해왔다.

What to Watch

AI outlook — possibilities, not facts

  • 롯데웰푸드가 추가 생산을 통해 제품 공급을 정상화할 것

    Likely · Within weeks

  • 2차 예약 판매도 조기에 매진될 가능성

    Possible · Within days

Open Questions

  • 추가 생산량은 어느 수준인가?
  • 2차 예약 판매의 준비 물량은 얼마나 되는가?
  • 이 제품의 향후 생산 계획은 어떻게 되는가?

Related Topics

롯데웰푸드
People한주홍롯데웰푸드 관계자
OrganizationstvN연합뉴스스위트몰
Places서울전남 고흥
Topics우주떡집찰떡아이스흑임자 인절미tvN예능 협업완판
This article was originally published by 연합뉴스.

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