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Back이마트24, 장인한과 미니약과 편의점 단독 출시
이마트24, 장인한과 미니약과 편의점 단독 출시
Developing
연합뉴스1 hour agoBusiness1 min readSouth KoreaView translation

이마트24, 장인한과 미니약과 편의점 단독 출시

이마트24장인한과미니약과

Quick Look

이마트24가 소셜미디어에서 인기를 끈 장인한과의 미니약과를 편의점 업계 단독으로 출시한다고 밝혔다. 장인한과는 26년 전통의 수제 약과 브랜드로 젊은 층 사이에서 '약케팅' 신조어를 만들 정도로 인기를 얻었으며, 이마트24는 앞서 특화점포에서 해당 제품을 시험 판매해 빵 카테고리 판매 1·2위를 기록했다.

AI-generated summary

Why It Matters

장인한과는 26년 전통의 수제 약과 브랜드로, SNS에서 젊은 층을 중심으로 입소문을 타며 '약케팅'이라는 신조어를 만들어낼 정도로 인기를 얻었다. 이마트24는 앞서 5월부터 디저트 특화점포에서 장인한과 제품을 시험 판매해 빵 카테고리 판매 1·2위를 기록했다.

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편의점 이마트24는 소셜미디어(SNS)를 중심으로 큰 인기를 끌고 있는 장인한과의 미니약과를 편의점 업계 단독으로 선보인다고 9일 밝혔다.

장인한과는 26년 전통의 수제 약과 브랜드로, 젊은 층을 중심으로 입소문을 타며 '약케팅'(약과 티케팅)이라는 신조어를 만들어낼 정도로 인기를 얻었다.

이마트24는 앞서 지난 5월부터 디저트 특화점포인 '디저트랩 서울숲점'과 플래그십스토어 '트렌드랩 성수점' 등 일부 특화점포에서 장인한과의 '못난이 약과', '삼각이 약과' 상품을 판매했으며 이들 제품은 5∼8월 해당 점포의 빵 카테고리 판매 1·2위를 나란히 차지했다.

이마트24는 이같은 성과에 '장인한과 미니약과'를 전국점포에 출시한다.

이마트24는 이번 상품을 시작으로 올 하반기 장인한과와 협업해 다양한 상품을 추가로 선보이는 동시에 트렌디한 베이커리·디저트 상품 라인업을 지속 확대할 계획이다.

What to Watch

AI outlook — possibilities, not facts

  • 이마트24가 하반기 장인한과와 협업해 다양한 상품을 추가로 선보일 것이다.

    Likely · Within months

Open Questions

  • 미니약과의 구체적인 가격은 얼마인가?
  • 전국 점포 출시 시점은 언제인가?
  • 장인한과와의 협업으로 향후 출시 예정인 다른 상품은 무엇인가?

Related Topics

이마트24
People조민정
Organizations장인한과연합뉴스
Places서울서울숲점성수점
Topics장인한과미니약과편의점디저트SNS인기약케팅
This article was originally published by 연합뉴스.

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