Hubei takes multiple measures to promote the construction of a high-quality province

China News Service, Wuhan, November 12 (Reporter Wu Yili) The reporter learned from the press conference held by the Hubei Provincial Government Information Office on the 12th that the province has taken multiple measures to promote the construction of a quality-strengthened province, implemented the "Hubei Quality" cultivation action, and has recognized a total of 460 Hubei quality products; 290 brands in the province are worth more than 100 million yuan, and the total value exceeds 3 trillion yuan.

In recent years, Hubei has made great progress in the quality development of manufacturing industry. In 2025, the quality qualification rate of manufacturing products will be 96.64%. Hubei builds a modern industrial system with advanced manufacturing as its backbone, promotes the integrated development of technological innovation and industrial innovation, and adheres to the "three fronts" of transformation and upgrading of traditional industries, cultivation and growth of emerging industries, and forward-looking layout of future industries.

At the same time, Hubei promotes manufacturing excellence quality projects, strengthens manufacturing brand building, promotes industrial clusters such as optoelectronic information and automobile manufacturing, and creates urban industrial brands such as "World Optical Valley" and "China Automobile Valley"; focusing on industry pilot demonstrations, it cultivates and creates advanced manufacturing clusters, small and medium-sized enterprise characteristic industry clusters, manufacturing individual champions (products), "specialized, special and innovative" small giants and other industry enterprise brands in subdivisions.

In terms of cultural tourism, Hubei continues to polish its “Zhiyin Hubei” brand. On the one hand, to improve the quality of cultural and tourism services, 1,016 tourism companies in the province have set up "chief quality officers", and the coverage rate of 3A (three-star) and above tourist attractions, travel agencies, and tourist hotels has reached 76%, and the endogenous motivation of enterprise quality management has been significantly enhanced. On the other hand, we should make up for the shortcomings of cultural tourism service facilities and strive to solve the problems of "difficulty in entering the park, parking, and using the toilet" in the scenic area.

Currently, Hubei Province has 251 tourist attractions rated 4A or above, 124 tourist hotels with four stars or above, 45 tourist B&Bs, 56 "Zhiyin Meisu", and 73 travel agencies rated 4A or above. The team of high-quality brands in the cultural tourism market continues to expand.

Wang Qin, deputy director of the Office of the Provincial Working Committee for Strengthening Quality in Hubei Province, said that during the "15th Five-Year Plan" period, Hubei will focus on creating "chain master" quality products, "single champion" quality products, "specialized and special new" quality products and county-specific quality products, and coordinate resources such as "Hubei quality products", time-honored brands, geographical indications and other resources to expand online, offline and cross-border marketing channels, and promote "Hubei quality products" from "single products" to "cluster brand building".