The Taipei mayoral election is heating up. Ruan Junda, director of the New Media Center of the Democratic Progressive Party, pointed out that the cross-platform online voices of DPP candidate Shen Boyang and his opponent Chiang Wanan both soared past 2.5 million last week, a new high since the election campaign. They are also the champion and runner-up in weekly voice volume so far this year. In the last four weeks, the competition is about which party is more able to win over swing voters and is less likely to make mistakes. While guarding against fear, we must still remain positive.
Ruan Junda analyzed that the cross-platform online voices of Shen Boyang and Jiang Wanan have both reached a new high since the start of the Taipei mayoral election, surpassing the record when Shen Boyang's election was established and the Dayang Liuche sweep was launched. The reason is of course the TV debates. Many commentators believe that the debates are mainly to "consolidate their respective supporters", but the head-to-head confrontation between the candidates is indeed enough to create a lot of topics.
Ruan Junda pointed out that Jiang Wanan's popularity has almost equaled that of Shen Boyang for two weeks in a row. The most noteworthy indicator is that the proportion of Jiang Wanan's positive articles has reached 15.9%. Although it is still far lower than Shen Boyang, it is better than the privilege from the end of August to the beginning of September. The proportion of turmoil has doubled; compared with the rise of ocean currents in late September and early October, it has also increased by more than 50%. This means that as the "wife card" has taken effect and the debate has taken effect, blue camp supporters are finally more willing to publicly praise and affirm Jiang Wanan.
Ruan Junda said that looking further, from Monday to Thursday last week, Jiang Wanan was louder than Shen Boyang in a single day. The main reasons were the establishment of the competition, the plagiarism scandal, his wife's spotlight, and the cancellation of the trip due to physical illness. Regardless of good or bad, there were indeed many topics. However, from Friday to Sunday, especially after the debate, Shen Boyang's single-day voice once again surpassed that of Taipei mayor. The changes in the Taipei mayor's election are indeed fierce.
However, Shen Boyang's popularity data is still much better than that of Jiang Wanan. Ruan Junda said that this is not only reflected in the astonishing live broadcast viewing figures, but also in the higher proportion of positive articles and the lower proportion of negative articles. The overflowing enthusiasm is still very powerful. The proportion of Shen's positive statements was 26.9%, the negative 38.6%, and the sentiment analysis P/N value was negative 11.6%; the proportion of Jiang's positive statements was 15.9%, the negative 49.9%, and the sentiment analysis P/N value was negative 33.9%.
Ruan Junda concluded that the morale-boosted traditional supporters of the blue camp faced off against the highly enthusiastic ocean current droplets. In the last four weeks, the competition was about which side was more inclusive, better able to win over swing voters, and which side was less prone to making mistakes. While guarding against fear, you should still remain positive and positive.
As for the reason for the discrepancy between the data disclosed by this newspaper yesterday and the data captured today, Ruan Junda also explained that the number of likes and comments posted by social groups during the same period will increase over time (or decrease, such as when posts are deleted). Therefore, the data retrieved each time will be slightly different, so he captures the previous week's data on Tuesday morning every week.
