
民進黨新媒體中心主任阮俊達分析,受電視辯論會等因素影響,沈伯洋與蔣萬安上週跨平台網路聲量雙雙飆破250萬,創選戰以來新高。
台北市長選戰白熱化,民進黨候選人沈伯洋與對手蔣萬安跨平台網路聲量上週雙雙飆破250萬,創選戰以來新高。民進黨新媒體中心主任阮俊達指出,主因受電視辯論會及多項議題交鋒影響,最後四週關鍵在於爭取搖擺選民與避免犯錯。
AI-generated summary
台北市長選戰進入最後階段,候選人透過電視辯論會及各項議題爭取選民認同。
台北市長選戰白熱化,民進黨新媒體中心主任阮俊達指出,民進黨候選人沈伯洋與對手蔣萬安的跨平台網路聲量,上週雙雙飆破250萬、創選戰以來新高,也是今年目前為止週聲量的冠亞軍,最後四週比的是哪一方更能爭取搖擺選民、更不容易犯錯,戒慎恐懼的同時,仍要保持積極正向。
阮俊達分析,沈伯洋與蔣萬安的跨平台網路聲量,雙雙創下台北市長選舉起跑以來的新高,超越沈伯洋競總成立、大洋流車掃啟動時的紀錄。原因當然就是電視辯論會,許多評論認為辯論主要是「鞏固各自支持者」,但光是候選人正面交鋒,確實就足以創造大量話題。
阮俊達指出,蔣萬安的週聲量連兩週與沈伯洋幾乎打平,最值得注意的指標是,蔣萬安的正面文章比例來到15.9%,雖然仍遠低於沈伯洋,但比起8月底到9月初的特權風波,比例已經翻倍;和9月底10月初的洋流崛起相較,也成長超過五成,代表隨著「太太牌」奏效及辯論有所發揮,藍營支持者終於比較願意公開稱讚、肯定蔣萬安了。
阮俊達說,更進一步來看,上週一到週四,蔣萬安單日聲量都勝過沈伯洋,主因是競總成立、抄襲風波、太太搶鋒頭、身體不適取消行程,不論好壞,話題的確很多。不過,從週五到週日,尤其是在辯論後,沈伯洋的單日聲量再次反超,台北市長的選情變化確實激烈。
不過,沈伯洋的聲量數據仍比蔣萬安優異不少,阮俊達表示,這不僅反映在驚人的直播觀看數字,也表現在更高的正面文章比例及更低的負面文章比例,洋流外溢的熱情,依然十分強大。沈的正向表態文章比例26.9%、負向38.6%,情緒分析P/N值為負11.6%;蔣的正向表態比例則為15.9%、負向49.9%,情緒分析P/N值為負33.9%。
阮俊達總結說,士氣大振的藍營傳統支持者,對上高度熱情的洋流小水滴,最後四週,比的是哪一方更具包容性、更能爭取到搖擺選民,以及,比的也是哪一方更不容易犯錯。戒慎恐懼的同時,仍要保持積極與正向。
至於本報昨天披露的數據與今天擷取的數據之所以有所出入,阮俊達也說明,同段時間的社群發文,按讚數、留言數,都會隨時間而增加(或減少,比如遇到刪文等情況),因此每次撈出的資料都會有細微不同,因此他每週固定在週二上午擷取前一週數據。
AI outlook — possibilities, not facts
最後四週兩陣營將全力爭取搖擺選民支持
Very likely · Within weeks

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