China News Service, Jilin, November 12 (Reporter Cang Yan Shi Hongyu) On the 12th, in the workshop of Lanjia Rice Processing Co., Ltd. in Panshi City, Jilin Province, the rice mill hummed low and the rice brick vacuum sealing machine opened and closed at high frequency. Bags of vacuum rice bricks move at a constant speed along the white conveyor belt. Workers paste traceability QR codes, put on outer bags, and seal the boxes. The packed rice boxes are successively sent to trucks and sent to Hangzhou, Shanghai, Guangzhou and other places.
Technician Ma Haiqiang stood next to the assembly line to take samples. He held the QR code on the back of the packaging bag with his fingertips and scanned it with his mobile phone. The water source of the plot, fertilization records, harvesting time, and management and maintenance logs were all loaded. "Grain collectors check the code, and consumers check the code when buying rice. The traceability is a credit certificate," he said.
Jilin Province, located in the core area of black soil in Northeast China, is an important national commercial grain base. In recent years, the province has continued to promote the protection and utilization of black soil, built high-standard farmland on a large scale, consolidated the foundation of grain production capacity, and encouraged various localities to explore value transformation paths for ecological agriculture and high-quality geographical products based on resource endowments.
Panshi City has many low hills and hills, intertwined with ponds and reservoirs, forming a natural pattern of pond-irrigated rice fields, which is the unique resource background of "Thousands of Ponds Rice". According to the relevant person in charge of the Panshi Municipal Agriculture and Rural Affairs Bureau, the local government did not follow the trend of traceability marketing of agricultural products. Instead, based on this endowment, it jointly established a complete habitat file for the rice fields with a scientific research team, and used standardization and digitization to fix the innate advantages.
Starting in 2022, Song Xianfang's team from the Institute of Geographic Sciences and Natural Resources, Chinese Academy of Sciences, has started cooperation with Panshi City to build "Qiantang Rice" into a high-quality geographical product habitat protection case. Water, soil, climate, varieties, and field management data are entered into the database one by one, and are bound to QR codes to enable full inspection; the team simultaneously takes the lead in formulating group standards for permanent basic farmland, and incorporates planting and processing links into unified specifications.
This habitat traceability system rooted in the field has gradually been recognized by international platforms. The Asia-Pacific Regional Office of the Food and Agriculture Organization of the United Nations and the Institute of Geographical Sciences and Natural Resources of the Chinese Academy of Sciences set up a branch venue for the "One Country, One Product" conference in Panshi. Representatives from many countries walked into the rice fields of Lanjia Village and collected real-time data from the habitat observation station on site.
After the meeting, Panshi Qiantang Rice Practice was selected as a "Good Practice" case of the "One Country, One Product" knowledge sharing platform in the Asia-Pacific region of the Food and Agriculture Organization of the United Nations. In September this year, representatives from 17 countries came to the "Panshi Qiantang" booth of the exhibition to communicate. Yao Liping, deputy mayor of Panshi City, disclosed a set of industrial data on the spot: the total output value of the "Panshi Qiantang" series of products in 2025 will be 1.5 billion yuan, an increase of three times compared with before the launch of the cooperation, and is expected to exceed 1.6 billion yuan in 2026.
Up to now, Panshi City continues to improve the preparation of the "Panshi Thousand Ponds" series of group standards. A number of "Panshi Qiantang" series products were unveiled at the first United Nations Food and Agriculture Organization "From Improved Breeds to Food" global exhibition held in Rome, Italy, achieving an important breakthrough in "going global".
According to Panshi City officials, the city has established a "Panshi Qiantang" technical guidance expert group and a quality control supervision and guidance group to provide guidance and supervision on quality control. According to local statistics, the scale of specialty planting and breeding has been steadily expanding. Currently, the city's Qiantang rice planting area is 5,000 hectares, and the large-scale and standardized development pattern of the Qiantang industry has basically been formed.
At the same time, relying on the Panchao Line (Panshi-Chaoyangshan Highway) to build an agricultural industry demonstration base, connect with 12 scientific research institutes, build a 670-hectare Qiantang rice demonstration zone, a 26.5-hectare forest and fruit demonstration zone, and implement more than 20 experimental demonstration projects. The local government relies on the Internet of Things and blockchain technology to build an agricultural product traceability and sales platform to realize the traceability of the entire process of planting, processing, warehousing, and transportation, and continues to enhance the market competitiveness of Panshi's specialty agricultural products.
