(The 9th China International Import Expo) The "first launch effect" of the China International Import Expo is highlighted, and exhibits are accelerating to become popular items

China News Service, Shanghai, November 9 (Reporter Xu Shanshan) At the 9th China International Import Expo being held in Shanghai, L'Oreal North Asia and China Public Affairs President Lan Zhenzhen revealed a set of data in an interview with a reporter from China News Service: Of the 34 brands introduced by L'Oreal to China, nearly half were introduced to the market through the first show at the CIIE, and eventually became "hot products" well-known to consumers.

At this CIIE, the first show is still the biggest attraction at each major booth. Compared with simple display, what is more eye-catching is the powerful "spillover effect" of the CIIE. Many first-release new products are using this platform to quickly cross the boundary between the booth and the market, completing their gorgeous transformation into "hot products".

This influence doesn’t just stop at the product side. Lan Zhenzhen said that a few years ago, L'Oreal demonstrated a personalized beauty service at the China International Import Expo, allowing relevant departments to get a closer look at this new business format. Subsequently, L'Oreal successfully obtained the first personalized beauty service production license in China. "The CIIE allows the new products and new concepts we launch to gain attention and understanding from all parties, and accelerates the entry of new business formats."

The "first launch effect" of the CIIE is also extending to the upstream and downstream of the industrial chain, bringing opportunities for companies to increase orders, expand channels, and upgrade supply chains.

As a leading company in China's fresh food supply chain, Wang Zhejiang, deputy general manager of Goodfarmer Fruit Group, told reporters the story of the first Peruvian organic bananas this year. Thanks to the opening of direct flights between the Peruvian port of Chancay and Shanghai, this batch of organic bananas arrived in China via direct shipping and made their debut at the CIIE. Wang Zhejiang said that most of the products launched at each CIIE have become popular products in major channels. In order to ensure that the first products are delivered to consumers with the highest quality, companies continue to increase investment in local supply chains.

In the food exhibition area, the booth of Taiwanese company Yuanzu Food was also crowded with people. Wang Na, the person in charge of brand promotion, is promoting the world's first "Yang Series" black sesame and wolfberry cake to customers. In response to the growing health and wellness needs of mainland consumers, this new product uses five black ingredients such as black sesame and black beans to make egg embryos, black sesame paste for grinding and Anchor cream imported from New Zealand, and is paired with high-quality ingredients such as pecans and wolfberries.

Wang Na said that the CIIE not only brings high exposure, but also helps companies accurately connect with more high-quality merchants. Currently, multiple e-commerce platforms and large purchasing groups have visited to negotiate and deepen cooperation. With the market attention brought by the CIIE debut, this cake is accelerating its entry into more than 800 Yuanzu stores in mainland China.