(The 9th China International Import Expo) The China International Import Expo captures the new needs of China’s silver consumers

China News Service, Shanghai, November 9 (Tao Siyue) 70-year-old Shanghai citizen Shen Siying came to the exhibition hall of the 9th China International Import Expo early on the 9th to see what new products could make life in old age more convenient and comfortable.

"Elderly people around the world need to move from longevity to health and longevity." Nadia, the representative of the United Nations Population Fund in China, said during the CIIE that countries and companies should take multiple measures to extend the healthy life span of the elderly; at the same time, they should recognize the economic contribution of the silver-haired group and release their work and consumption potential.

Many exhibits at this CIIE echo this proposition.

Global beauty group L'Oréal exhibited essences and creams suitable for the elderly. Staff at L'Oréal China R&D and Innovation Center said that with the development of society and the deepening of aging, the silver-haired group is not only concerned about extending life span, but also hopes to maintain a state of enjoying life.

Although L'Oréal has been researching and following the silver-haired community for many years, skin care products specifically targeted at this group have only recently been introduced to the market. In this regard, the staff explained that the relevant data accumulated in the Chinese market in the past was limited. As the early users of the brand gradually become older, companies can obtain more detailed user data to provide support for product research and development.

Not being able to see clearly in the distance and needing to replace two pairs of glasses to see far or near is a vision problem faced by many elderly people. Essilor, a French optometry company, uses artificial intelligence virtual mirror technology to analyze the data of millions of spectacle wearers, identify differences in the eye behavior of different groups of people, and design a lens that takes into account both far and near vision.

Yu Xinyao, a staff member at the Essilor booth, said that the lenses designed based on relevant data are more in line with the eye habits of China's silver-haired people, helping to reduce visual shaking while providing a wider distance area.

With their eyesight clearer, many elderly people have more expectations for traveling and living. An aging-friendly recreational vehicle exhibited by Toyota attracted many older visitors to stop and inquire about the price.

"Gas truck or tram? How many people can it accommodate?" A series of questions were asked to Wang Xiaochuan, a staff member at the Toyota booth. Wang Xiaochuan introduced that this aging-friendly caravan is equipped with a separate lift seat, which can convert the car seat into an electric wheelchair after getting off the car. The elderly can get in and out of the car without leaving the seat. The car roof is equipped as standard with a stamped all-aluminum electric roof lifting system, which can be lifted upward when parking to expand the living space. For the elderly with limited mobility, these two configurations solve the two most practical problems of "can they get in the car by themselves" and "can they stand up straight in the car".

Wang Xiaochuan also showed the audience the 24-hour vital signs monitoring system equipped in the car and the location of the automated external defibrillator (AED). He said that the target users of this car clearly point to China's rapidly growing elderly living and barrier-free travel needs, while taking into account the mobility convenience, family companionship and long-distance comfort of the elderly.

From skin care and vision improvement to living and traveling, the exhibits at the CIIE reflect the diverse needs of China’s silver consumers. As the elderly's pursuit of health and quality of life continues to escalate, the business opportunities contained therein are attracting more and more multinational companies to pay attention to their layout.