At the CIIE, the first new products hit the screen every year. But what’s more worth seeing than new products is the research and development power behind them: where does it come from, and how does it go to the world? Today, the reporter started from the beauty booth to see these R&D innovations, why they chose China, how they grew up in China and went global.
In the beauty exhibition area of the 9th China International Import Expo, reporters experienced Asia's first scalp care technology live. Under the high-definition lens, the condition of the scalp was clear at a glance. Its joint R&D partner is a Chinese start-up company that the company met at the 4th CIIE. In the past few years, the products jointly created by both parties have been launched in more than 9,000 hair salons around the world. From getting to know each other at the CIIE, to launching new products, and then going global, this is the epitome of the spillover effect.
Ye Chengda, North Asia Digital Smart Beauty Director of L'Oréal R&D and Innovation Center: The first project took one year to implement the product, serving more than 100 stores across the country. This set of equipment was subsequently brought to France, Switzerland, and Australia. The China R&D Center is located in Pudong, Shanghai, and has now become the headquarters of the North Asia R&D Center. We hope to leverage the rapid development of China’s ecosystem to drive new innovations from China to Asia and the world. The Chinese market is booming, consumer demands are becoming increasingly international, and it is even leading global beauty trends.
From laboratories to CIIE booths, more and more R&D innovations are being carried out in China, and from China to the world.
Estee Lauder booth staff Sun Yuekui: The Shanghai R&D center was officially completed three years ago and currently has nearly 200 scientists responsible for global R&D tasks. Our vision is "in China, for China, and for the world." Many products seen at the CIIE may be launched in China for the first time and will also be continuously launched in the global market.
In recent years, more and more foreign capital has come to China through the International Import Expo, established R&D centers in Shanghai, and worked side by side with Chinese companies to tackle key problems and conduct joint R&D. This door is never just about "entering" - new products innovatively developed in China are tested by the market here, and then go to the world through this door. How do foreign companies and Chinese companies tackle key problems side by side? The answer lies in the open innovation exhibition area.
Zhang Kailan, senior manager of L'Oréal North Asia's Corporate Affairs and Public Interaction Department: The Beauty Technology Co-creation Program was launched in China. It works with local start-ups and local college students to select outstanding companies every year and bring them to the CIIE for display.
Wang Yibo, Technical Director of Guangyin Technology: We exhibited a skin detector at this year’s CIIE. In the past, the core components of desktop spectrometers came from foreign suppliers. Now, a small silicon-based light sensing chip and a computational reconstruction algorithm are used to condense the large precision optical equipment in the laboratory into such a small chip. The miniaturized structure can be incorporated into portable instruments and wearable devices, turning precision testing that could only be done in the laboratory into something that everyone can use every day. The co-creation plan helps technology companies like us bring technology from the laboratory to the market, conduct cutting-edge exchanges with leading companies, and enable more original technologies to be implemented into real product applications and spread around the world.
From a detector that "sees through" the scalp, to a chip in a concentration laboratory, to a research and development center with nearly 200 scientists - more and more research and development innovations are being carried out in China, and from China to the world. A door to the Expo, what comes in and out is innovation: what goes out is Chinese R&D, what comes in is the world’s cutting-edge. This is the open answer sheet written at the CIIE.
(Headquarters reporters Hong Zhenyan, Zhu Zhiyuan, Huang Tianyi)
