Yinchuan Cultural Tourism Pinduo Carnival during the National Day holiday: Handmade craze empowers new immersive tourism experience

China News Service, Yinchuan, October 2 (Reporter Li Peishan) During the National Day holiday, many tourists have more diversified leisure choices and no longer regard rushing to visit scenic spots as their first choice for travel. On October 2, the "Toast to Helan Mountain" 2026 Yinchuan Cultural Tourism Pinduo Carnival held in Yinchuan Yuecai City, Ningxia introduced this popular handicraft craze into the urban cultural tourism consumption scene, and also showed new trends in the current domestic tourism market. More and more young groups attach greater importance to personal participation and emotional experience during travel.

This event in a commercial complex brought together dozens of trend creators from Beijing, Chongqing, Guangdong, Shanxi and other places. They drew inspiration from Yinchuan's local elements such as Helan Mountain, wine, wolfberry, and Xixia historical relics, and designed ten sets of exclusive city IP images, which were transformed into Pindou creative materials.

At the event site, colorful bean pellets were placed on the operating table, and participants of all ages bent over and focused on creating. "The process of piecing together grapes is very interesting. The small beans look like wine grapes, and I feel closer to the wine culture of Yinchuan." 13-year-old Niu Shuyuan has been involved in piecing beans for more than a year. This time, she specially invited her classmates to the event to make the local iconic wine grapes with her own hands.

Wen Ning, a citizen of Yinchuan, came to experience it with his 8-year-old daughter. The father and daughter calmed down and pieced together the images of tan sheep and scalpers bit by bit. Participants temporarily put aside short videos, jumped out of online socializing, collaborated and interacted face-to-face, soothed their emotions in slow-paced handcrafts, and retained the city memories unique to this holiday.

Pindou handicrafts have become popular all over the country in recent years, and are sought after by teenagers and young people. It has become a popular way for young people to relieve stress, relax and socialize offline, and has also attracted the attention of many industry practitioners. Qin Bo, who graduated from the sculpture major of Sichuan Academy of Fine Arts, is one of the people in charge of this creation. Having switched from the sculpture industry to the trendy art track, he said that trendy art can be regarded as a smaller version of sculpture. The creative form of Pindou further lowers the threshold for art participation, makes it easier to approach young people, and makes the heavy urban culture more approachable.

"The threshold for piecing beans is not high. You can see tangible results with just your hands, and the decompression effect is outstanding. We hope that everyone will get to know Yinchuan and fall in love with Yinchuan during the process of piecing together." Qin Bo said that he had previously created urban IPs for Wuhan, Chongqing and other places. This batch of Yinchuan city IP will not stop at this carnival. In the future, blind boxes and various cultural and creative derivatives will be developed to link up with local characteristic industries and turn the short-term activity into a long-term urban cultural symbol.

When talking about the relationship between urban culture and trendy IP, Pires, the manager of the trendy "Glass Heart" who participated in this event, said that in the past, urban culture mostly relied on one-way output of exhibitions and explanations. Trendy toys and bean-making handicrafts turn regional culture into physical objects that ordinary people can create with their own hands and take away and share. Tourists are no longer just spectators, but have become participants in the expression of urban culture. He also mentioned that many parents have concerns about their children's eyesight when spelling beans for a long time. The team has paid attention to this practical problem. In the future, it will promote the standardization of operating specifications and formulate guidance plans for the distance and experience time of spelling beans, taking into account the play experience and eye health.

Data released by Ctrip shows that among tourists who visited Yinchuan from January to August this year, people aged 18-45 accounted for more than 75%. Huang Li, director of the Yinchuan Municipal Bureau of Culture, Tourism, Radio, Film and Television, said that Yinchuan itself is a city popular with young people, and the local cultural and tourism supply continues to adjust around the preferences of the youth group. "Compared with the fancy check-in sightseeing tour, these tourists are more willing to pay for an immersive and emotionally resonant experience. With the help of young carriers such as blind boxes and handmade products, local historical scenery can be reinterpreted and local cultural characteristics can be spread," Huang Li said.

Huang Li said that the public’s travel needs are changing. In addition to enjoying natural scenery, emotional healing, offline social interaction, and personalized experiences have gradually become important demands of people when traveling. "We continue to update holiday cultural and tourism products and try to combine local culture with contemporary youth aesthetics. Trendy handicrafts are becoming a new way for cities to tell their own stories," she said.