Duty-free shopping on Hainan’s outlying islands is booming during the National Day holiday, with supervision amount reaching 358 million yuan

China News Service, Haikou, October 5 (Reporter Wang Ziqian) Duty-free sales on Hainan’s outlying islands continue to be hot during this year’s National Day holiday. Haikou Customs disclosed on the 4th that from October 1 to 3, Haikou Customs supervised a total of 358 million yuan in duty-free shopping on Hainan’s outlying islands, with 55,100 people participating in shopping, and 277,000 items of duty-free goods purchased on outlying islands, an increase of 8.85%, 12.90%, and 8.02% respectively over the same period in 2025.

During this National Day holiday, duty-free shops across the island from Haikou, the provincial capital, to Sanya, a famous tourist city, were crowded with domestic and foreign tourists entering the stores to choose their favorite products.

During the National Day holiday, multiple brands were launched at Haikou Global Premium Duty Free City in Haikou, with rich promotional activities and gathering popularity. Photo courtesy of Haikong Global Premium Duty Free City

The popularity of duty-free shopping on Hainan’s outlying islands during the National Day holiday is of great significance to the fourth quarter, which is the peak sales season of the year. Jia Nan, assistant general manager of Haikong Global Boutique Duty Free City, said that in preparation for the National Day holiday, the store communicated with brands and suppliers in advance and increased its inventory of popular categories such as fragrances by 35% compared to usual.

According to cdf Haikou International Duty Free City, during the National Day holiday, the store not only relied on multiple points, bank privileges, government consumption coupons and other activities to attract consumers, but also launched a series of themed activities such as parades, magic shows, stage plays and interactive games to connect shopping, entertainment and sports. At the same time, the multi-functional sports space is open to the public for free reservation, integrating more cultural and sports themes into shopping vacations. (over)