Russians aged 30–45 are reducing their purchases of alcohol and tobacco in favor of a healthy lifestyle

Brief retelling from RIA II

Russians aged 30–45 began to reconsider their lifestyle in favor of health and sports.

Among millennials (30–45 years old), the number of purchases in alcohol stores decreased by 27%, in tobacco stores - by 33%.

Zoomers (18-29 years old) saw a 17% reduction in alcohol transactions and are more likely to choose non-alcoholic alternatives.

MOSCOW, October 2 - RIA Novosti. Russians aged 30-45 years began to reconsider their lifestyle in favor of health and sports, which led to a decrease in purchases of tobacco and alcohol products, according to a study by MTS Bank, which is available to RIA Novosti.

“The most pronounced decrease in purchases in both categories was among millennials: in alcohol stores the number of transactions decreased by 27%, in tobacco stores - by 33%. This generation is now aged 30-45 years - a period when many are reconsidering their lifestyle in favor of health and sports,” it says.

Zoomers took second place in reducing alcohol purchases - their number of transactions decreased by 17%, which corresponds to their reputation as the “sober generation”.

“Young people aged 18-29 drink alcohol less often and more often choose non-alcoholic alternatives, for example, energy drinks and various sodas are very popular among them,” the bank’s analysts added.