China News Service, Guangzhou, October 24 (Reporter Sun Qiuxia) The second phase of the 140th Canton Fair is being held in Guangzhou. The fashion jewelry area brings together 59 companies and 180 booths, focusing on displaying cultivated diamonds, moissanite, pearls, silver jewelry, copper art, crystal jade, etc. Some of the exhibits are rooted in traditional Chinese culture, integrating filigree inlays, bronze carvings, mammoth ivory carvings and other intangible cultural heritage techniques to interpret oriental aesthetics and attract many overseas buyers.
At the booth of Hangzhou Zhu Bingren Copper Art Co., Ltd., Chinese arts and crafts master Zhu Bingren's new work "Blessings and Prosperity of All Things" was unveiled. The gourd has a round and dignified shape and a bright and peaceful glaze color. Yu Ji, business director of the company's overseas business department, said, "This work uses the intangible cultural heritage technique of bronze sculpture. For this Canton Fair, we launched gourd-shaped jewelry, with Chinese red as the main color, combined with lacquer, enamel, filigree, filigree and other techniques, suitable for daily wear."
Yu Ji said: "Many overseas buyers saw our products for the first time through the Canton Fair. They need to bring back some samples to see how the local market accepts them. We also want to test which markets prefer our products through the Canton Fair."
Brazilian buyer Helen Nogueira was attracted by the Chinese-style jewelry and tried on them one by one on site. She said that Chinese jewelry is very beautiful and the designs are amazing. She likes the red bracelets very much and will buy some back.
At the exhibition site, Beijing Maolong Cultural Industry Development Co., Ltd. brought a number of palace craft products from the "Eight Wonders of Yanjing", covering gold lacquer inlay, filigree inlay, cloisonne, jade carving, carved lacquer and other categories. Jing Ying, the company's sales manager, said that the company's exhibits are mainly jewelry and small ornaments. Russian and French buyers are more interested in palace-style candlesticks that combine Chinese and Western culture. This year's Canton Fair hopes to get to know some overseas distributors.
At the booth of Changzhou Jianbo Yake Art Co., Ltd., watches and fan ornaments carved from mammoth teeth hold hidden secrets. The ink paintings on these decorations are made by using a knife to make negative lines of millimeter depth and scratching, and then using a brush to apply ink and pigment, and then filling and dyeing the recesses.
"We want to combine traditional culture with fashion design and integrate intangible cultural heritage skills into life." Xiao Chenkai, general manager of Changzhou Jianbo Yaqi Art Co., Ltd., said that the Southeast Asian market prefers traditional Chinese cultural jewelry. Currently, the company's products are made of natural semi-precious stones such as mammoth ivory, southern red agate, and turquoise. They combine traditional knife skills with fashion design, allowing tooth carvings to break out of the "niche collection" circle and reach young consumer groups.
Swiss buyer Rohan Kanagarajah spent a long time shopping in the fashion accessories section. He said that this was his first time at the Canton Fair, and he liked the traditional Chinese cultural elements represented by dragons very much. He wanted to find some high-quality products to bring back to Switzerland for sale, and he was currently interested in some copper art jewelry.
Data released by the China Jewelry and Jade Jewelry Industry Association shows that in 2025, the total import and export volume of China's jewelry industry will reach 167.882 billion U.S. dollars, a year-on-year increase of 8.5%, of which exports will reach 50.638 billion U.S. dollars, a year-on-year increase of 41.33%. The trade volume with emerging markets such as Russia and the Middle East has expanded rapidly, and trade with ASEAN has grown strongly.
