Yizhong Ending 4》HTC bids farewell to the sea scenery and transforms into an AI virtual ecosystem

HTC AI glasses. (Provided by HTC)

[Reporter Wang Yihong/Taipei Report] HTC announced in 2015 that it would cooperate with Valve to launch the first virtual reality head-mounted display "HTC Vive", officially entering the VR (virtual reality) market. As technology evolves to AR (augmented reality), MR (mixed reality), and For hardware products, new products with revolutionary designs will be released in the first half of 2027. HTC has gradually transformed from the "sea of ​​machines" in the past to a new generation of AI and virtual reality ecosystem.

HTC will successively launch about 12 VR/XR headsets from 2016 to 2024, such as HTC Vive, VIVE Pro, standalone all-in-one VIVE Focus, high-end VIVE Focus Vision, and VIVE XR Elite, etc., but the virtual reality market has not yet exploded, and competing products have captured the vast majority of the market share in the consumer VR market with low-price subsidy strategies. Coupled with low-price competition from Chinese manufacturers, HTC has gradually faded out of the price war in the consumer market and turned to B2B commercial and high-end niche markets, including customized markets for defense military simulations, medical training, aerospace, industrial design, and educational displays.

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In addition to hardware, HTC is also actively demonstrating large-scale XR entertainment applications and international cooperation layouts, including "Notre Dame Eternal", which recreates the historical appearance of Notre Dame de Paris, "Versailles: The Lost Garden of the Sun King", which allows you to enter the French royal garden, and "Return to Osaka Castle - The Legend of the Warring States Samurai", which travels through Japan's Warring States Period. It has accumulated a number of representative immersive cultural entertainment products in the global market.

However, HTC sold part of its XR R&D business and team to Google for approximately US$250 million in early 2025, and provided a streamlined R&D team with patent non-exclusive licenses. It also transitioned to AI wearables. In September of that year, it launched the AI ​​smart glasses VIVE Eagle. In September of this year, the sales market crossed from Asia to the European and American markets.

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