FAS Russia proposed to depict families with at least three children in social advertising

Publications have been actively circulating on social networks that advertising not with large families will now be prohibited in Russia. However, the information was not confirmed.

In fact, Vedomosti reported that government authorities, when ordering work and services for the creation and distribution of social advertising in which they plan to show a family with a child, will have to depict a prosperous family with at least three children. The authors of the material noted that this follows from the bill of the Federal Antimonopoly Service (FAS) of Russia, which was supported by the government commission on legislative activities.

At the same time, the President of the Association for the Development of Interactive Advertising (ARID), Boris Omelnitsky, in a conversation with NSN, explained that the initiative to promote family values, including the positive image of a large family, came from the advertising community and has been discussed for several months, and the discussion with regulators takes place in the format of recommendations and discussions, rather than prohibitions. He emphasized that in community consultations with the FAS, only ideas and recommendations were discussed, and there was never any talk about strict bans. Thus, no one prohibited advertising not with large families.

The message that state authorities, when ordering work and services for the creation and distribution of social advertising in which they plan to show a family with a child, will have to depict a prosperous family with at least three children, has become widespread in the Russian media. So, BFM and Komsomolskaya Pravda wrote about this.