Kia forecasts annual sales of 100,000 units for 5 consecutive years with Sportage in the UK

Kia is racing with the Sportage in the UK, one of Europe's largest car markets. It is expected that the company will be able to achieve annual sales of 100,000 units for five consecutive years.

According to the Society of British Automotive Manufacturers (SMMT) on the 5th, Kia sold 76,850 units in the UK car market from January to August this year, a 2.3% increase compared to the same period last year, ranking second after Volkswagen (111,830 units).

BMW (76,074 units), Audi (71,904 units), and Ford (71,050 units) followed Kia.

During this period, Kia was the only Asian brand in the UK to be in the 'Top 5', and surpassed European brands such as BMW and Audi, moving up one level from last year.

Kia sold 100,191 units in the UK market in 2022, followed by a steady increase in sales, selling 107,765 units in 2023, 112,252 units in 2024, and 113,436 units in 2025, achieving an annual sales record of 100,000 units for four consecutive years.

If this year's strong sales continue until the end of the year, it is expected that the company will not only sell 100,000 units per year for five consecutive years, but also set a record for the highest annual sales volume.

The UK is the birthplace of automobile brands such as Rolls-Royce and Jaguar Land Rover, and is Europe's leading automobile market.

According to the European Automobile Manufacturers' Association (ACEA), car sales in the UK from January to August this year were 1,388,736 units, accounting for 15.1% of the European car market. It is also the second largest market in Europe after Germany (1,965,024 units, 21.4%).

The Sportage is driving Kia’s growth in the UK.

The Sportage sold 30,564 units in the UK this year, ranking second in sales by car model after the Ford Puma (35,968 units).

Looking at Kia's UK sales this year, Sportage sales account for about 40%.

The Sportage was selected as the ‘Family SUV’ for four consecutive years at the ‘What Car Awards’, a renowned British automobile award show. It received favorable reviews for its practical interior design, excellent driving performance, and reasonable price.

A Kia official said, "Kia is performing well in the UK, one of Europe's largest automobile markets," and added, "We will strengthen our position by launching new models with excellent competitiveness."