What do Taiwanese online shoppers care most about? Which is more important: free shipping threshold for online shopping or next-day delivery? Latest survey reveals Taiwanese consumers’ top five delivery needs

As online shopping gradually integrates into the daily lives of Taiwanese people, many consumers are accustomed to purchasing daily necessities through online channels, from toilet paper and cleaning supplies to food and dry pet food. In addition to product prices and promotions, delivery speed, freight thresholds and collection methods have also become important considerations when shopping. According to the latest survey results of the Free Ballot Box, "You don't need to meet the threshold for free shipping for home delivery, and one item can be shipped for free home delivery" ranked first with 26.8% of the votes, followed by "If you want to be able to place an order at any time and have it delivered the next day without waiting" (22.5%), it reflects that consumers who participated in the vote attach great importance to free shipping conditions and delivery time.

The Free Ballot Box conducted a poll on the topic "Which parts of online shopping delivery services are most important to you?" Judging from the results, the free shipping threshold and delivery speed are the two conditions that receive more support. Take the purchase of daily necessities as an example. Products such as toilet paper, cleaning supplies or pet food often have different replenishment needs depending on household usage. For consumers who are accustomed to buying in small quantities based on actual needs, if each purchase requires a certain amount to enjoy free shipping, or they have to wait for a long delivery time, this may also affect their willingness to place an order. Therefore, whether you can purchase the goods you need when you need them and receive them in a short time is also a consumer demand worthy of attention.

How to enjoy free home delivery and next-day delivery when shopping online?

Looking at the current Taiwan e-commerce industry, some operators currently provide corresponding options for delivery services. Taking Coupang as an example, WOW members can enjoy free home delivery service with no limit on the amount, and "Rocket Speed ​​Delivery" supported by its own logistics distribution system provides the fastest next-day delivery service. For eligible products and regions, WOW members can receive the products before 7 a.m. the next day as long as they place an order before 9 p.m. For consumers who need temporary replenishment of daily necessities, or who want to receive goods before going out in the morning, this kind of delivery also provides different purchasing options.

In addition to the free shipping threshold and delivery time, the pickup method is also an item that received attention in this vote. "I don't want to move to other places to pick up the goods, I want to be able to pick up the goods at my doorstep" ranked third with 19.2% of the votes. In addition, "I hope to be able to meet the expected replenishment demand and specify the arrival date of the goods" (16.0%) and "Prefer contactless delivery, no need to reserve time for pickup while protecting personal privacy" (15.5%), also received a certain proportion of support respectively. It can be observed from these results that in addition to hoping that goods can be delivered quickly, some consumers also value whether the delivery service can match their personal schedule and reduce the time of extra pickup or waiting for delivery.

Home delivery is not enough! Specified arrival date and contactless delivery become convenient new options

Different products and life situations may also affect consumers' choice of delivery methods. For example, if larger or heavier daily necessities such as toilet paper and drinks can be delivered directly to your home, you can reduce the need to carry them yourself. For consumers who are inconvenient to pick up items at home during the day, it may be more important to be able to specify a delivery date and choose a pick-up location. In this regard, in addition to providing door-to-door delivery, Coupang also provides services such as signature-free delivery, designated delivery dates, and contactless delivery, allowing consumers to choose to place the goods at designated locations such as the door or management room according to their needs, without having to set aside time at home to wait for delivery. With daily product selections such as toilet paper, home cleaning, food and beverages, and pet supplies, consumers can also arrange purchases according to actual needs.

Based on the voting results, consumers' considerations for delivery services cover different aspects such as free shipping threshold, delivery speed, pickup location and pickup time. For consumers with daily replenishment needs, whether the delivery service can match their shopping frequency and daily routine may also affect their choice. How to provide delivery methods that suit different consumption scenarios in addition to delivery efficiency will be an important aspect to observe the development of delivery services for Taiwan’s e-commerce businesses.