Shin Kong Mitsukoshi Xinyi Xintiandi reported good results on the first day of its anniversary celebration! The top 5 most popular products are released

Shin Kong Mitsukoshi’s Taipei Xinyi Xintiandi anniversary celebration starts today. From 1.2 million sets of annual celebrity discounts on cosmetics and Owala topical water bottle pop-up stores (from now until October 25, limited to 12 days), to technology products such as APPLE, SAMSUNG, DJI, and Insta360, as well as running shoe consumption driven by the Social Run social movement, smart cleaning and elimination of home appliance replacement needs, diverse topical products have become the focus of this year’s anniversary consumption.

Shin Kong Mitsukoshi Taipei Xinyi Xintiandi estimates that today’s performance and visitor numbers will both increase by more than 3% compared with the same period last year, with cosmetics, household and composite businesses as the main sources of contribution. With weekend consumer demand and the first wave of promotions, the number of visitors is expected to increase by more than 5% year-on-year in the first four days. We are optimistic that high-quality accessories, top-level maintenance, men's products, sports and leisure and 3C home appliances will continue to drive buying momentum.

Shin Kong Mitsukoshi pointed out that the top five most popular products are the "queuing champion" Owala kettle, the "home appliance popularity champion" LG WashTower smart laundry tower, the "running shoe best-selling champion" On Cloudmonster 3, the "technology popularity champion" DJI Osmo Pocket 4 lightweight imaging technology equipment and the "collection dark horse champion" Fanatics player cards and signed jerseys.

Shin Kong Mitsukoshi pointed out that observing the high-end consumer market, during the pre-order period, the unit price of top skin care customers increased by 21.4% compared with the same period last year, reflecting that high unit price essences, anti-aging creams and large-capacity skin care combinations continue to be favored by high-end members; boutique cosmetics CHANEL and DIOR both experienced double-digit growth, and the growth rate of boutique fragrances L'ARTISAN and PENHALIGON'S exceeded 30%. On the other hand, the performance of fine jewelry pre-order fairs increased by 6.8% year-on-year, demonstrating the continued demand of high-end consumer groups for fine accessories and jewelry. In addition, the overall performance of household products this year increased by nearly 10% compared with the same period last year, of which mattresses increased by 30%, major appliances increased by 15%, and bedding increased by 6%.