Quanzhou, Fujian releases action plan to build a national key city for inbound tourism

China News Service, Quanzhou, September 23 (Reporter Sun Hong) As a world heritage city, Quanzhou, Fujian Province, officially released an action plan on the 23rd to build a national key city for inbound tourism. It uses a working system of "one core goal, two policy empowerment, three international promotions, and four major global collaborations" to fully activate the development momentum of inbound tourism.

At the 2026 Quanzhou Cultural Tourism Economic Development Conference held on the same day, Quanzhou released a high-quality development vision for culture and tourism during the "15th Five-Year Plan" period (2026 to 2030), cultural tourism innovation cases, the top ten application scenarios of digital intelligence cultural tourism, and a series of measures, striving to build a world-renowned Maritime Silk Road cultural tourism destination shared by guests and guests.

With the successful inclusion of "Quanzhou: China's World Marine Trade Center in the Song and Yuan Dynasties" on the World Heritage List, the popularity of cultural tourism in Quanzhou has soared in recent years, with tourists arriving in droves. In July 2026, the Ministry of Culture and Tourism of China released the "15th Five-Year Plan for Building a Tourism Power", and Quanzhou was included in the national list of key cities for cultivating inbound tourism, marking a new stage in the international development of Quanzhou's cultural tourism.

According to the plan, Quanzhou will implement three international promotion plans, including the international promotion of the "Ten Hundreds and Thousands of Silk Road Tour", the overseas intangible cultural heritage of Quanzhou, and the improvement of international event IP, and promote four major global collaborative actions, including the collaborative release of national overseas agencies, the collaborative interconnection of Silk Road tourism cities, the expansion of international online travel platforms (OTA) customers, and the "Third Eye" to see Quanzhou, to broaden the global cooperation network and welcome tourists from all directions.

The relevant person in charge of the Quanzhou Municipal Bureau of Culture, Radio, Television and Tourism said that looking back on the past, Quanzhou was the world-famous "biggest port in the East" during the Song and Yuan Dynasties; looking forward to the future, Quanzhou will make every effort to build a national key city for inbound tourism and a world-renowned cultural tourism destination along the Maritime Silk Road, and strive to recreate the cultural and tourism scene of "thousands of businessmen from all over the world" and "people from ten continents in the city".