China News Service, Nanjing, October 5 (Sun Quan, Tang Juan) During the 2026 National Day holiday, short-distance rural tours will continue to become the mainstream choice for people's leisure. To avoid the congestion of long-distance travel, rural areas in many places in Jiangsu are widely favored for their differentiated and characteristic business formats, and diversified "village tourism" products such as ancient villages and ancient charms, digital rural creations, and mountain health care continue to attract fans.
People walked into Jintan Xiangu Village in Changzhou and experienced the fun of "village tour". Photo by Sun Quan
Since the National Day holiday, the passenger flow in rural areas in Wuxi, Changzhou, Zhenjiang and other places has remained high and stable, and there is a strong atmosphere of slow travel in the countryside. Among them, many characteristic villages in Wuxi rely on resource advantages to create multi-level, fully-covered rural cultural tourism experiences. Huangtutang Village integrates century-old streets, red culture and pastoral scenery, and launches a complex study and leisure route. Folk experience, farming and recreation and other activities are carried out one after another, and it continues to accept family outings and study team visits in the Yangtze River Delta; Hongshan Nuan Village combines the waterside texture with digital creativity, including rice field markets, intangible cultural heritage handicrafts, and starry sky Camping and other trendy business formats have gathered together and become a popular check-in spot for young people; Taoyuan Village breaks through the seasonal restrictions of agricultural tourism projects and completes the upgrade from "selling agricultural products" to "selling pastoral life" through mountain camping, rural markets, pastoral B&B and other business formats, allowing rural tourism to "get rid of" seasonal fluctuations.
"Village Tour" focuses on leisure, and visitors can enjoy themselves in the village. Photo by Sun Quan
In addition to the water villages in the south of the Yangtze River, the mountain villages in Jiangsu are also very popular. Zhenjiang Jurong Lita Village focuses on "red study + ecological vacation", relying on high-quality lake views, winding mountain roads and new camping formats to create a niche high-quality mountain resort label; Changzhou Jintan Xiangu Village integrates local resources such as homestays, farmhouses, picking and fishing, and retains tourists with its beautiful countryside scenery and authentic local cuisine. The immersive rural experience has been widely praised.
“I don’t want to rush around during the National Day, but I also don’t want to be idle at home, so I want to come to the countryside to enjoy a slow life.” On October 4, Nanjing citizen Qin Zhou and his family checked in to Xiangu Village. He said that driving to and from Nanjing is convenient and easy. During the day, you can stroll in the rice fields and play in the stream, and in the evening, enjoy the evening breeze and taste farm food in the countryside. This relaxing and immersive rural experience is more healing and relaxing than traditional scenic spots.
The cultural tourism products in villages in Jiangsu are becoming increasingly rich, meeting the diverse needs of many tourists. Photo by Sun Quan
Compared with the single model of check-in sightseeing and fruit and vegetable picking in traditional rural areas, rural cultural tourism in various parts of Jiangsu now pays more attention to local characteristics and accurately meets the needs of different customer groups such as parent-child study, youth travel, and leisure leisure travel. The product formats are richer, the play experience is more immersive, and the scene adaptability is stronger.
Cao Bingru, a professor at the Jiangnan University Business School, analyzed that due to travel congestion, weather changes and changes in public consumption concepts, more and more tourists are no longer interested in medium and long-distance travel, preferring short-distance, relaxing and immersive holiday leisure. Jiangsu's rural cultural tourism facilities are mature and the experience scenarios are diverse, which exactly meets the current travel needs of the people. (over)
