AI-generated summary
The National Day holiday is an important period for tourism consumption in China. As a province with a large population and a major tourism industry, Guangdong Province’s tourism market performance often reflects the national tourism consumption trend. In recent years, water travel and immersive experiences have become new hot spots in tourism consumption, and scenic spots in various places attract tourists through innovative themed gameplay.
China News Service, Guangzhou, October 5 (Reporter Cheng Jingwei) According to a report from the Guangdong Provincial Department of Culture and Tourism on the 4th, on the fourth day of the National Day holiday in 2026, 4A-level and above scenic spots in the province received 3.894 million tourists. So far, the province's 4A-level and above scenic spots have received 15.361 million tourists in the four days before the National Day holiday.
Water travel and immersive themed travel have become one of the mainstream choices for vacations. Fliggy data shows that during this year’s National Day holiday, the number of users booking rafting travel products on the platform increased by more than 90% year-on-year, and the popularity of the water-friendly leisure business remains high.
During the National Day holiday, the Gulong Gorge Scenic Area in Qingyuan, Guangdong welcomed many tourists. Photo courtesy of scenic spots
Three days before the National Day holiday, Gulong Gorge Scenic Area in Qingyuan, Guangdong received 63,200 tourists, a year-on-year increase of 9.12%. It is reported that Gulong Gorge has created special themed levels such as "Savage Tribe" and "Orangutan Island", integrating immersive water performances and real-life NPC interactive gameplay, breaking the traditional rafting single water play mode, allowing tourists to shuttle between rapids and dangerous shoals, as if they are in the mysterious Amazon jungle, unlocking a more exciting, cooler and more atmospheric play experience.
This holiday season, red tourism in Guangdong continues to be popular. Meizhou Dongshan Academy has been newly opened after repairs caused by floods. It received more than 3,000 tourists in the three days before the National Day holiday, and the peak daily passenger flow during the holiday is expected to reach 5,000. Scenic spots such as the China Hakka Museum, Ye Jianying Memorial Garden, and Songkou Ancient Town continue to be popular, and many foreign tourists come here to immerse themselves in Hakka culture and red cultural attractions.
Consumption coupons are driving the cultural tourism boom in the Golden Autumn. Guangdong's 2026 "Golden Autumn Cultural Tourism Consumption Season" subsidy activity to benefit the people is now underway, and a total of 30 million yuan in cultural tourism consumption vouchers will be issued to domestic and foreign tourists from Guangdong and local residents of Guangdong. The applicable scenarios for consumption vouchers cover hotel and B&B accommodation, scenic spot tickets, theatrical performance tickets, as well as new industry products such as low-altitude tourism, cruise and yacht tourism, and ice and snow tourism. (over)
AI outlook — possibilities, not facts
Guangdong Province’s tourism reception volume will continue to remain high during the remainder of the National Day holiday
Likely · Within days
Guangdong’s golden autumn cultural tourism consumption season will drive continued growth in tourism consumption across the province
Possible · Within weeks

During the National Day holiday in 2026, rural tourism in Jiangsu Province continued to upgrade. Wuxi, Changzhou, Zhenjiang and other places attracted tourists with differentiated and characteristic formats such as ancient villages, digital rural creation, and mountain health care. Rural cultural tourism products are increasingly enriched, shifting from traditional check-in sightseeing to immersive experiences, and catering to the needs of parent-child studies, youth travel, leisure leisure travel, etc., to meet tourists' diversified travel preferences.

In the golden autumn of October, the Wudai Highway in Yichun has become a popular check-in spot due to its colorful autumn colors. After the opening of the Haiyi High-speed Railway, the convenient transportation attracted a large number of tourists. Volunteer services and specialty stalls along the route were upgraded. The former timber transport road was transformed into a forest tourism highway, which increased the income of local people and reflected the integration of culture and tourism and the green transformation of Yichun Forest District.

Kunming's Xunjin District relies on the sycamore tree landscape and old buildings to create a specialty coffee gathering area, attracting local and foreign tourists to experience the slow life where fireworks and new trends coexist, and has become a popular check-in place during the National Day holiday.

The China Meteorological Administration has released guidelines for autumn appreciation and morning glow and sunset viewing maps to promote the integrated development of meteorological tourism and transform natural landscapes into predictable travel experiences through refined meteorological services. Cases such as stargazing in Ningxia and Jinshan in Rizhao, Yunnan demonstrate the application of meteorology in cultural tourism. The meteorological department has built a tourism meteorological monitoring network to improve safety and security capabilities.

The 2026 Douliu Society Building Carnival will kick off at 2:30 pm on the 10th at the Douliuxingqi Memorial Hall. With "community co-creation" as the main axis, it will connect 18 communities, campus teams and artist teams to showcase local characteristics and community culture through Samba drumming, characteristic dances and street parades. Mayor Lin Shengjue said that community characteristics will be integrated into the performance to bring local culture into the city blocks. People are welcome to visit and experience it during the Double Tenth holiday.

After the newly revised marriage registration regulations come into effect, mainland residents can register their marriages nationwide. Sailimu Lake in Xinjiang, Changbai Mountain in Jilin, and Rice Wine Town in Shaoxing, Zhejiang have deeply integrated marriage registration services with cultural tourism resources, launched special love IPs and romantic scenes, attracted a large number of new people from out of town to come to get the certificate, and promoted cultural tourism consumption and the development of sweet economy.