Many places are promoting marriage registration in scenic spots and obtaining travel certificates has become a new trend

Many places promote marriage registration in scenic spots

Say "I do" in the scenery (sight)

Since the implementation of the newly revised "Marriage Registration Regulations", marriage registration for mainland residents is no longer restricted by their place of residence and can be processed at any marriage registration office nationwide.

From snow-capped mountains and lakes to thousand-year-old ancient towns, more and more young people are choosing to travel to mountains, lakes and seas, opening a new model of "travel + certificate collection". Various places have deeply integrated marriage registration services with cultural and tourism resources, which not only leaves romantic memories for couples, but also opens up new entrances for local cultural and tourism consumption.

——Editor

Xinjiang Sailimu Lake——

Natural features become romantic symbols

Sailimu Lake is still covered in mist in the early morning, and the marriage registration hall on the third floor of the new tourist center in the scenic spot is already busy. The staff arrived early to arrange seats, guide queues, and separate processing. A total of 347 newlyweds completed marriage registration here that day.

"We traveled thousands of kilometers to Sailimu Lake to freeze our important moment." said Tang Zhangqi from Hubei. He and his lover Xiong Xinyi chose to receive the certificate on the second anniversary of their relationship, "through a full sense of ceremony, they left deep, precious and exclusive memories for each other."

Sailimu Lake is located in the southwest of Bortala Mongolian Autonomous Prefecture, Xinjiang Uygur Autonomous Region. It is the highest alpine cold water lake with the highest altitude and largest area in Xinjiang. It is known as the "last tear of the Atlantic Ocean." What is more eye-catching than the name is a set of naturally romantic numbers. According to the person in charge of the scenic spot, the scenic spot is about 520 kilometers away from Urumqi. The average altitude of Sailimu Lake is about 2,073 meters. The total area of ​​the scenic spot is 1,314 square kilometers. Together, it is "52020731314", which is homophonic to "I love you, love you deeply, forever." "The romantic meaning of Sailimu Lake attracts us to come here to get the certificate, hoping that the marriage will be long-lasting." Zhang Xiaofeng from Jiangsu expressed the thoughts of many couples. After registering, she and her lover Zhou Hailong planned to take photos by the lake.

In order to cope with the peak demand for certificates during the Chinese Valentine's Day, the Sailimu Lake Marriage Registration Center upgraded services in advance, added equipment and personnel, increased the number of certificate processing stations from 6 to 15, and opened 3 exclusive green channels to provide priority certificate application services for active military personnel, retired military personnel, and fire rescue personnel. Wang Zijian, a retired soldier from Hunan, felt warmed by the green channel: "My wife and I took annual leave to come here. After the on-site appointment was successful, the certificate application process was very fast, and the staff's service was warm and thoughtful."

Sen Dexi, director of the Sailimu Lake Marriage Registration Center, introduced that the center will be officially operational in April 2024, supporting nationwide marriage registration, implementing full online appointments, and the entire registration and certificate collection process is free. In addition to hardware support, the scenic spot also focuses on "romance". Relying on the unique geographical meaning, the scenic spot has created 1314 Internet celebrity check-in sculptures and love-themed landscapes, transforming natural features into romantic symbols for marriage registration.

Since the beginning of this year, the Sailimu Lake Marriage Registration Center has registered marriages for more than 20,000 couples, 80% of whom were tourists from outside Xinjiang. Sendsi said, "We will provide more heart-warming services to help the couple's beautiful love stay here."

Jilin Changbai Mountain——

Polish the unique love IP

The breeze blew through the mountains and rivers, and the pines and waves surged slowly. At the foot of Changbai Mountain in Jilin, the sunlight filters through the window lattice and petal decoration of the marriage registration office into fine golden spots.

"We voluntarily become husband and wife..." A newlywed couple in white gauze skirts and black suits stood side by side in front of the registration desk and made vows to each other. With a click, the staff placed the seal on the marriage certificate.

"Before coming here, we checked a lot of guides on social media and checked in various attractions while getting the certificate." In the Beauty Pine Love Forest, Mr. Wang and Ms. Yuan from Zhejiang walked hand in hand on the 1,314-meter-long love trail. At the end of the trail is the marriage registration office.

It is understood that the local government has created a special love IP that "stays together until the end of time, and the mountains are the evidence", and planned and designed special check-in spots such as "Love Song Bells", "Pine Seeing Qingxin" and "Songtao Magpie Bridge", which cleverly integrates natural landscapes with the meaning of love.

On the top of Changbai Mountain, beside Tianchi, a "destination wedding" is taking place. Mr. Peng and Ms. Wang from Jiangsu exchanged rings, and their relatives and friends applauded to celebrate. The happy crowd, the blue Tianchi Lake, and the majestic peaks are all frozen in the camera.

"Both of us love traveling, and we don't want to be limited by the rules of traditional weddings." Mr. Peng said that they chose the "destination wedding" format to combine the wedding ceremony with travel and honeymoon. After the ceremony, they planned to stay at the B&B at the foot of the mountain for a few more days, savoring the happiness of newlyweds among the forest and pine waves.

In recent years, more and more couples from out of town have registered their marriages in Changbai Mountain. Some people rush to the tranquility of the pine forest, some come for the romance of Tianchi, and some come specifically to experience the "Snow Mountain Appointment" in the snow season of autumn and winter...

"At the beginning, we only had one small registration point, and we could handle up to 30 couples every day, which was difficult to meet the demand." Sun Danni, the person in charge of the marriage registration office, told reporters that since the Meirensong Love Forest Marriage Registration Office was put into operation in December 2025, the popularity has been rising.

In order to meet the registration demand brought by the nationwide general service, in February this year, the registration office was expanded to Meirensong Bridge Park, with the registration capacity increased from 30 pairs to 180 pairs per day, and supporting services such as makeup styling, theme wedding photography, intangible cultural heritage experiences, and specialty drinks were also added.

The relevant person in charge of the local cultural and tourism department said that Changbai Mountain will continue to delve into the entire "sweet economy" chain and polish the business card of romantic cultural tourism. On the one hand, it will continue to tap natural and folk cultural resources to create more immersive love scenes; on the other hand, it will cooperate with the civil affairs department to standardize industry standards, guide wedding companies to follow the high-quality and customized route, and promote the healthy development of the industry.

Rice wine town in Shaoxing, Zhejiang——

The wupeng is the matchmaker and the rice wine is the proof

In the rice wine town in Yuecheng District, Shaoxing, Zhejiang, the aroma of wine is mixed with joy. At the "Xiyueli" marriage customs base, Shaoxing girl Zhu Shuman and her lover had just received their marriage certificate. They came to a wine jar, wrote their names on the wine seal, and worked together to seal the jar of rice wine. Afterwards, the two newlyweds took a sweet photo and completed the ceremonial certificate-receiving process witnessed by on-site tourists and staff.

In Shaoxing’s traditional wedding customs, rice wine is always included in happy events. With a brewing history of more than 2,500 years, Shaoxing rice wine has long been integrated into people’s daily lives and wedding customs, and has become a local cultural label. In 2015, Shaoxing Rice Wine Town opened its doors to welcome customers and became a cultural tourism scenic spot integrating rice wine culture display, water town tours, and leisure consumption experiences.

On May 16 this year, the Yuecheng District Marriage Registration Center moved from the urban area to Huangjiu Town and became a marriage registration agency located in a thousand-year-old town. It was also rated as a 5A-level marriage registration agency in the 2025 standardization construction acceptance of marriage registration agencies in the province organized by the Zhejiang Provincial Department of Civil Affairs. The center ushered in its first Chinese Valentine's Day after its relocation. Nearly a hundred couples like Zhu Shuman experienced a different wedding registration here.

Walking into the registration center, the meaning of love is hidden in every detail. At the entrance, the round vermilion door leaf complements the couplet of "Three knocks, the fate of a lifetime". In the Chinese-style certification hall, red silk hanging beams and palace lanterns hang high, and the "囍" character dragon and phoenix background wall is festive and solemn. In front of the interactive wall of "Meandering Water Drinking Wine, Poetry Chanting Concentricity", the newlyweds touch the cup in the picture, and love poems that have been passed down for thousands of years will appear on the curved water line of rice wine flowing.

Yu Lifeng, director of the Yuecheng District Marriage Registration Center, said that the new location has six marriage registration points and two certificate-issuing halls, Chinese-style and modern, to meet the different ceremony needs of couples.

The marriage registration service in the ancient town does not stop at a certificate. The Wedding Customs Hall across the river from the registration center displays more than 200 wedding customs exhibits. After receiving the certificate, the newlyweds can also experience a Song Yun water wedding, using a black-topped boat as matchmaker and rice wine as evidence, and experience traditional wedding customs and etiquette in the water town scenery.

Shen Mingxing, deputy director of the Shaoxing Rice Wine Town Management Center, said that from the "Nacai wine" when proposing a marriage, to the "Nuerhong wine" when getting married, to the "Henan wine" at the wedding, rice wine has always been included in Shaoxing's traditional wedding customs.

For newlyweds, getting a certificate has changed from "going through formalities" to "micro-travel", and awning boats, rice wine jars, and ancient stone bridges have all become witnesses of love; looking at the ancient town, the marriage registration center has become the best traffic engine, driving cruise ships, B&Bs, wedding photography, cultural and creative industries and other industries to continue to heat up, forming a "sweet industry chain."

Reporters of this newspaper: Aldak, Men Jiewei, Dou Hanyang