China News Service, Huzhou, Zhejiang, September 4 (Reporter Sun Zifa) As an important event of the 2026 National Science Popularization Month, the first National Science Popularization Creators Conference hosted by the China Science Popularization Writers Association opened on September 4 in Deqing County, Huzhou City, Zhejiang Province.
On the same day, Wang Chunfa, chairman of the China Science Popularization Writers Association, interpreted the Science Popularization Creators Conference with four key words: "creator", "multi-form", "popularity" and "sustainability".
——"Creator". Any science popularization work is created by science popularization creators. The generation of excellent science popularization works especially requires the joint efforts of all majors, departments and links; science popularization creators are not just science popularization writers, but also include science and technology workers, editors, directors, artists, designers and new media creators, science popularization exhibition and teaching toy makers, etc.
Scientific and technological workers stand at the forefront of science and are one of the most important forces. However, moving from niche professional research to mass social expression requires the collaborative participation of workers in different professional fields. The Science Popularization Writers Association is an organization of people and a home for science popularization creators. It must strive to play a good role as a bridge and link, bring together the wisdom and strength of different professions in different fields, build a platform, provide support and create conditions for different forms of science popularization creation.
——"Polymorphic". Popular science works come in various forms, and all media tools that are popular with the public can become important carriers and forms of popular science creation. Especially in the era of rapid development of artificial intelligence (AI) technology, science popularization creation is not limited to articles, books, publications, etc., but should promptly adapt to changes in the public's consumption preferences, and use a broader perspective to broadcast, film and television, painting and calligraphy, exhibitions and performances, science fiction videos, animation games, competitions, immersive experiences and other different scenarios. While cultivating and optimizing the public's reading habits, actively explore and cultivate new formats and new forms of scientific expression.
Different contents require different expressions, and different publics also require different works. Before this conference, the China Science Popularization Writers Association specially conducted a questionnaire survey to understand the scientific themes and work forms that the public loves, hoping to promote the transformation of science popularization creation from "what we want to say" to "what the public needs."
——"Popularity". Scientific research is a niche undertaking, science and technology dissemination and application is a public undertaking, and scientific and technological development is a common undertaking for the whole society. As a profession, not everyone can become a scientist, but this does not rule out that everyone can be interested in scientific research activities, understand scientific knowledge, adhere to scientific thinking and attitude, apply scientific and technological achievements, and support scientific and technological development. Reaching such a state is precisely an important sign of scientific prosperity.
——"sustainable". Science popularization activities are undoubtedly public welfare activities, and science popularization works have distinct public welfare attributes. However, the acquisition of science popularization works cannot be purely public welfare, and science popularization creation cannot rely solely on personal feelings and free investment for a long time. Public welfare mechanisms and market mechanisms must be organically combined to achieve high efficiency and sustainability.
This requires the whole society to respect the value of science popularization creation, protect original achievements, improve the transformation and incentive mechanism, develop the science popularization industry, allow creators to grow healthily with the support of effective markets and powerful policies, and allow excellent works to continue to emerge. Therefore, it is necessary to promote the in-depth integration of science popularization with publishing, film and television, education, cultural tourism, toys and digital platforms, explore a development path that combines public welfare mechanisms with market mechanisms, transform excellent content into high-quality products and services, and achieve mutual promotion of social and economic benefits.
Wang Chunfa pointed out that the word "Zhe" in the name of the National Science Popularization Creators Conference reflects the important changes in the value concept and work orientation of the China Science Popularization Writers Association: not only paying attention to science popularization works, but also paying attention to science popularization creators; not only showing the results of science popularization creations, but also helping science popularization creators grow; not only considering what scientific and technological workers can do, but also paying attention to what the public needs.
He said that the first National Science Popularization Creators Conference is a new starting point. He hopes that the majority of science popularization creators will base on their own advantages, respond to the concerns of the times, be brave in cross-border cooperation, innovative expression, and strive to create more outstanding original science popularization works that can withstand scientific testing and are loved by the public.
The China Popular Science Writers Association will gather resources, build platforms, improve mechanisms, create conditions for the dissemination and transformation of outstanding achievements, and work with all sectors of society to create a good ecosystem that respects science, encourages innovation, supports creation, and develops talents.
