China News Service, Yinchuan, November 10 (Reporter Li Peishan) On November 9, the Winter Cultural Tourism Products Tea Party of Yongning County, Yinchuan City, Ningxia was held in a theater courtyard in Minning Drama Village. There is no rostrum or neatly arranged tables and chairs. The earthen walls, wooden windows, and old kang table all retain their original appearance in the play. The actors sit cross-legged on the edge of the kang to host and promote on their own.
The conference site. Photo by China News Service reporter Li Peishan
The kang was boiling hot, cups of ginger tea were refilled, and hot water bottles, roasted sweet potatoes, and candied haws were delivered to the audience one by one. There were no background boards or large screens at the venue, and a hot bed supported the entire atmosphere. The Kangtou is not just a setting. In addition to promoting winter cultural tourism products, this "Kangtou Press Conference" also released a recruitment notice: We are recruiting a "Kang Burner" with a monthly salary of 30,000 yuan. There is no academic qualification and no resume is required. As long as the applicant can resist freezing, can talk, and has talent.
The audience watched and saw the live performance in Minning Drama Village. Photo by China News Service reporter Li Peishan
Recruiting "Kang-burning members" is not an eye-catching gimmick. Winter cultural tourism in the north is generally restricted by the cold. Scenic spots have changed their thinking and made keeping out of the cold a special experience. The first thing tourists do when entering the village is not to look for heaters, but to get on the Kang to keep warm. Different from the winter closure model of many outdoor scenic spots in the northwest, Minning Drama Village promises to be open normally during winter time, and plays will be performed as usual. All four indoor theaters are heated. Visitors can receive hot ginger tea when they enter the village, and the hot water room is open all day long. Saishang Food Market and Intangible Cultural Heritage Workshop remain open, and more hot food stalls have been added. Winter jobs will be given priority to local villagers, and operations, cleaning and other positions will be recruited simultaneously.
See Minning·Drama Village is the first fully immersive drama village in China. From the opening of the park on July 1 to October 31, it has received a total of more than 270,000 tourists, driving more than 40 million yuan in consumption of surrounding restaurants, accommodations, agricultural products, etc., directly creating more than 300 local jobs, and indirectly increasing the income of more than 2,500 people. Among the 300 actors in the scenic area, many are Minning immigrants who have experienced the "cat winter" in the past. Now they have transformed into actors, receptionists and logistics staff. The scenic spot also continues to enrich the entertainment content and introduces southern Fujian-style lantern festivals, allowing you to watch dramas during the day and enjoy lanterns at night. At the same time, the scenic spot has added a large-scale real-person costume competition called "Recapture the Loop", allowing tourists to transform from bystanders into actors in the drama.
On that day, Yongning County integrated cultural tourism resources around the four major themes of "Enjoyment, Tesco, Joy, and Joy". Wine and tourism integrated tasting activities, off-road challenges and camp leisure projects, New Year's goods fairs, strawberry picking, and ice and snow carnivals will be online together. Activities such as Qinqiang opera market, Shehuo parade, and lantern riddle guessing will be staged in turn.
"Winter cultural tourism does not rely on high technology or large investment, but relies on the hard work of heating the kang, acting realistically, and refilling the tea." Ma Peiyao, director of the Yongning County Culture, Tourism, Sports, Radio, Film and Television Bureau, said that only by maximizing basic services can "cold resources" be truly transformed into a "hot economy." (over)
