China News Service, Qingdao, November 9th (Wang Yu) From November 5th to 9th, primary and secondary schools in Qingdao, Shandong Province ushered in the first autumn break, and the local cultural and tourism market entered the "autumn break time" simultaneously. The combined demand for coastal leisure and intensive study has driven up the popularity of cultural and museum venues, parent-child scenic spots, and autumn viewing destinations.
In order to ensure the visiting and study needs of tourists during the autumn vacation, more than 40 museums in Qingdao will cancel their routine closures on November 9 (Monday) and open to the public normally. The reporter saw at the Qingdao Municipal Museum that day that there was an endless stream of research teams in the museum, and many parents and their children stopped in front of the display cabinets to listen to the explanations.
“Museum study brings children not only the knowledge in textbooks, but also a vivid and three-dimensional historical picture.” Visitor Zhang Shuran told reporters that in the future, more study activities will be organized during the holidays to take children to visit various museums in depth.
Zhang Qingwei, deputy director of the Publicity and Promotion Department of the Qingdao Municipal Museum, said that in order to ensure the visiting and study needs of students during the autumn vacation, the Qingdao Municipal Museum held experiential activities such as "Golden Carving of Wood·Elegance of Intangible Cultural Heritage", and exhibitions such as "The Divine Splendor of the Sea Island - Collection of Ancient Greek Culture and Art in Puglia, Italy" held at the same time were open to the public.
At the Dagu River Museum in Qingdao, the "A Date with the Shanghai Cooperation and Liturgy in Jiaozhou" intangible cultural heritage market combines cultural experience with intangible cultural heritage interaction, attracting many tourists to participate. "Autumn vacation is a window for parent-child travel and short-distance travel. Through market diversion and intangible cultural heritage interaction, we allow more tourists to enter the museum and understand the history and culture of the Dagu River Basin," said Liu Xinyi, director of the Dagu River Museum.
Li Hong, director of the Museum and Social Cultural Relics Department of Qingdao Municipal Culture and Tourism Bureau, said that the flexible opening of more than 40 museums in the city is a precise response to the demand for study during the autumn vacation. The local government has designed 31 study activities and 6 study routes around the autumn vacation, covering nature, cultural museums, oceans and other fields, so that cultural and museum resources can better serve the growth of young people.
It’s not just Qingdao’s museums that are popular for research and study. Various parent-child cultural tourism scenes are simultaneously experiencing peak passenger flow. During the autumn vacation, the passenger flow of Qingdao Polar Ocean Park increased by 80% year-on-year; the average daily passenger flow of the "Silk Road Eternal Love" scenic spot reached 8,000; the Qingdao Oriental Movie Capital Defense-themed Cultural Tourism Research Base also ushered in a peak passenger flow.
The popularity of autumn viewing scenic spots represented by Laoshan continues to rise. Many parents take their children to meet in the mountains and seas, treating nature as a vivid classroom. The ancient ginkgo trees in the scenic area have entered the best viewing period, and the golden promenade has become a popular check-in spot on social platforms. Tongcheng travel data shows that the booking popularity of autumn scenic spots such as Laoshan has increased by more than 22% year-on-year.
In order to catch the autumn holiday passenger flow, Qingdao's cultural and tourism department launched 139 cultural and tourism themed activities in 5 sections around the theme of "Winter Rhythm of Mountains and Seas, Gulls Meet Qingdao". In addition, the local government has extended the discount period for ticket stubs to 15 to 30 days, linking more than a thousand merchants, further lengthening the consumption chain.
Qingdao, Shandong Province, has its first autumn holiday, which not only brings short-term passenger flow growth, but also promotes the transformation of cultural and tourism supply from "concentrated efforts during holidays" to "full-cycle response to demand". As the demand for study, leisure and other segments continues to be released, cultural tourism products and services that actively adapt to the market rhythm continue to inject vitality into the autumn and winter cultural tourism market.
