Multi-party cooperation builds a three-dimensional anti-fraud protection system for the elderly to protect the "money bags" of the elderly
On August 30, Hefei held an elderly fraud prevention public welfare event called “We Protect the Elderly Together.” Through case analysis, expert lectures and insurance donations, it aims to enhance the elderly's awareness of preventing telecom fraud and promote the establishment of a long-term anti-fraud mechanism that links the government, communities, financial institutions and families.
AI-generated summary
In telecommunications network fraud in 2025, the number of victims over 60 years old will account for 28.3%. The proportion of the population over 60 years old in my country has reached 23%.
"There is a real case around me. Someone suffered an online telecommunications fraud and lost a total of 5.8 million. This money included all the family's savings, funds from the realization of real estate, and money borrowed from colleagues. In the end, almost all was lost."
On August 30, at the Elderly Fraud Prevention Public Welfare Promotion Event held in Hefei, Zuo Xiaodong, the director of Hefei Wutongli Chengxin Community, our home, revealed to the guests present the serious current situation of telecommunications network fraud faced by the elderly group based on real cases around him. Nationwide statistics are even more shocking: In 2025 telecom network fraud cases, victims over 60 years old accounted for 28.3%, and the total amount involved reached tens of billions of yuan.
How to protect the "money bags" of the elderly has become an urgent issue faced by the whole society. This event is an important stop in a series of anti-fraud publicity activities for the elderly in the twelve cities. It is hosted by the Aging Finance Branch of the Chinese Society of Gerontology and Geriatric Medicine, supported by DaJia Life Insurance Co., Ltd., and hosted by DaJia Life Insurance Hefei Branch. It aims to help the elderly keep fraud prevention knowledge in mind and implement security awareness through anti-fraud knowledge lectures, real case analysis, and introduction of insurance products into the community.
Nie Xiaohua, vice president of the Anhui Association for the Elderly, said that as of the end of 2025, the proportion of my country's elderly population over 60 years old has reached 23%, and the needs of the elderly group are gradually shifting from basic pension security to diversified fields such as health management and wealth management. The current anti-fraud situation in elderly finance is still severe. The society will rely on the twelve city linkage activities to build a three-dimensional protection system of "academic research + financial enterprise implementation + government supervision + social force participation" to effectively protect the property safety of the elderly.
Wang Shuming, General Manager of DaJiaJiaJia Life Insurance Anhui Branch, shared DaJia Life Insurance’s practical experience in the field of pension finance and anti-fraud public welfare. He introduced that since the launch of the anti-fraud publicity campaign on August 18, the company has organized nearly a hundred community teams to go into major communities in Hefei to help the elderly keep their "money bags" by giving away anti-fraud insurance and carrying out anti-fraud propaganda. Wang Shuming emphasized: Fraud prevention is not a matter of a while, but a lifetime matter, and this activity will continue to be carried out.
Zuo Xiaodong believes that it is very necessary to hold elderly fraud prevention public welfare activities in our home community of Hefei Wutongli Chengxin. The community was formerly known as Qiyun Villa Hotel, but was later renovated by Everyone Home with the core concept of "close to medical care, close to children, and closer to the fireworks of the world", providing local elders with a new and diversified retirement choice. Since its opening in November 2025, more than 130 seniors have lived in the community, with an occupancy rate of 63%.
Guo Ranran, a lecturer at the School of Economics at Hefei University of Technology, analyzed that "having savings, focusing on health, caring about family members, and lack of companionship" are the core reasons why scammers focus on the elderly. She also started from an economic perspective and used easy-to-understand language to dismantle various scams: promises of capital preservation and annualized interest rates of 12% - this is completely impossible based on economic principles. High returns must be accompanied by high risks. High-yield products that claim to have zero risk and can exit at any time cannot exist for a long time. In addition, she also focused on popular science and reminded new fraud methods such as AI face-changing and screen sharing to help the elderly build a stronger awareness of fraud prevention and improve their ability to recognize fraud.
Zhou Huachun, a police officer from the Anti-Fraud Center of the Baohe Branch of the Hefei Municipal Public Security Bureau, combined his experience in front-line case handling to deeply analyze the common techniques of telecommunications network fraud through real cases. For example, there was a case in which a woman met a scammer who claimed to be a "soldier" on the Internet and was induced to participate in investment. The police came to her door twice to warn her. The woman and her husband used two mobile phones to cover up. They also used "renovation" and "construction of a house in their hometown" as excuses to conceal the case. In the end, they were induced to make 13 transfers, resulting in a total loss of more than 1 million yuan.
At the event, DaJia Life Insurance also donated anti-fraud insurance for the elderly with a cumulative insured amount of 100 million yuan to the Ningguo Xincun community in Baogong Street. This donation implements a two-pronged approach of "education + protection" - it not only delivers anti-fraud knowledge to the doorsteps of the elderly, but also provides real insurance coverage, promoting the formation of a new grassroots anti-fraud service model with "strong publicity and support for protection".
Improving the supporting institutional system is the fundamental guarantee for long-term prevention of elderly fraud. Zhou Ling, Director General of the Aging Finance Branch of the Chinese Society of Gerontology and Gerontology, proposed in a previous interview that the first is to raise the threshold for pension financial supervision, strictly review financial management and housing-related products for the elderly, and reduce the living space for fraud from the source; the second is to guide major financial institutions to establish Exclusive transaction risk control rules for the elderly, and setting abnormal transaction warnings for operations such as large-amount transfers and policy loans; the third is to vigorously develop formal pension finance and improve the multi-level pension security system; the fourth is to build a four-in-one linkage anti-fraud system among the government, communities, financial institutions, and families.
The relevant person in charge of JiaJia Life Insurance also said that the company relies on branches, community stores, retirement communities, and service specialists to build a grassroots reach network, which can deliver anti-fraud propaganda to the "doorsteps" of the elderly. In the future, the company will continue to deepen the multi-party collaboration with government departments, public security systems, community streets, and academic institutions, and simultaneously promote the popularization of anti-fraud knowledge in the process of providing community insurance services, promote the normalization and long-term effectiveness of anti-fraud education, and build a strong defense line for property security for the elderly in a way that the elderly can understand, remember, and use.
Industry insiders believe that this event is a vivid practice of social organizations and insurance companies cooperating to serve the national strategy and participate in social governance. It not only enhances the awareness and ability of the elderly to prevent telecom network fraud, but also explores a "health + safety" service innovation path for building an age-friendly society. As the linkage between the twelve cities continues to deepen, "Guarding the Elderly Together" will cover more cities and communities, allowing more elderly people to feel the protection and warmth from all walks of life.
AI outlook — possibilities, not facts
DaJia Life Insurance will continue to carry out elderly fraud prevention promotion activities in other cities.
Very likely · Within months

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