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Back红果短剧,正成为一种大众新文艺
红果短剧,正成为一种大众新文艺
Culture
中国新闻网22 minutes agoCulture3 min readChinaView translation

红果短剧,正成为一种大众新文艺

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据《中国网络视听发展研究报告(2026)》,截至2025年12月,我国网络视听用户人均单日使用时长201分钟,其中微短剧占129分钟。短剧正成为大众文艺,AI技术降低创作门槛,让草根团队如河南新乡团队制作《持械入宋》播放量超40亿,同时也面临同质化和违规内容治理等挑战。

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Why It Matters

文章引用《中国网络视听发展研究报告(2026)》数据,指出微短剧占据用户大量碎片时间,并通过AI技术让普通人参与影视创作,同时面临内容治理挑战。

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通勤的地铁上、午休的间隙、睡前的那十分钟,打开手机刷会手机,已成为不少人的习惯。

这些被切碎的时间,被一部部短剧悄悄填上了。

据《中国网络视听发展研究报告(2026)》显示,截至2025年12月,我国网络视听用户人均单日使用时长已达201分钟,其中微短剧人均单日使用时长129分钟。

填满时间,只是短剧的一面。

短剧的另一面,是正在成为一种真正意义上的“大众文艺”。

两三分钟一集,翻转不断,通勤、吃饭、睡前都能看。人在低落、疲惫的时候,需要一点不费力的暖意。那些讲善恶有报、重生穿越的短剧,未必有多深奥的道理,却能让人在别人的故事里喘口气、找回点力气。这是一种放松的陪伴。

这也是为什么,短剧里既有让人直呼痛快的“爽”,也有让人心头一暖的“亲”。从《恶人终有恶报》里靠证据赢回公道的包子摊主,到《善恶终有报》《正义之刃》这种剧名即主题的爽剧,再到《天眼直播间》揭穿黑心工厂、《系统让我日行一善》里善念换来回响,老百姓的好恶,从来都写在剧名里。而像《家里家外》拍80年代重组家庭的烟火气、《以爱为家》写错位家庭的彼此和解与双向救赎,这些家长里短、一看就懂的故事,更让观众和剧里人物产生了深深的共情。

在靠近普通人生活的同时,短剧也把影视创作这扇门,向普通人敞开了。

最近热播的AI短剧《持械入宋》,讲述了五个现代人带着有限枪械穿越到北宋的故事,如今已更新十季,播放量超40亿。

做这部剧的,不是横店大厂,而是河南新乡一个普通小区房里的团队。带头人张汉生,54岁,网名“老十一”,2025年才第一次接触AI影视,此前是个自由职业者,从没拍过一天戏。总制片李朝华说得很直白:“我们其实都来自草根。”团队几十号人,有开网约车的、带娃的宝妈、跑送货的、普通公司职员,平时天南海北,全靠线上协作。

有媒体感叹,AI把影视的入场券,从“拼资金、拼硬件”变成了“拼创意、拼才华”,让更多普通人有了上桌的机会。

短剧不只有市井烟火,也悄悄把历史和传统,送到了更多人的面前。

85后女生晚晚自学AI手搓的短剧《砚边青梅》,以《祭侄文稿》为创作蓝本,聚焦安史之乱里被史书一笔带过的颜季明,让这个悲壮的历史人物被更多观众看见。

同时,短剧还架起了两岸观众的心。

不久前,红果短剧同时登顶中国台湾地区苹果和谷歌应用商店的免费下载榜,并持续霸榜。社交平台上,不少台湾网友留言,自己不仅热衷看大陆短剧,还会与身边的同学同事互相安利、讨论名场面。

虽然短剧正在成为一种大众文艺,但“成为”不等于“成熟”。它填满碎片时间,也让更多草根团队有了上桌的机会。但同质化、刻意渲染矛盾、批量“撞脸”等问题,同样说明它还在粗放生长。

近日红果短剧处置两万余部违规微短剧,既是治理,也是提醒:大众文艺不能只靠流量和时长证明自己,还要经得起看、留得下人物、守得住底线。

Open Questions

  • 红果短剧处置两万余部违规微短剧的具体标准是什么?
  • AI短剧《持械入宋》的具体制作成本和团队收入情况如何?
  • 台湾地区观众对大陆短剧的接受度具体数据是多少?

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This article was originally published by 中国新闻网.

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