(The 9th China International Import Expo) The two-way opening of the China International Import Expo “benefits the world”

China News Service, Shanghai, November 9 (Reporters Xu Jing and Zheng Yingying) The China International Import Expo is a window for China to continue to expand high-level opening up. It is also a platform for cutting-edge creativity, industrial solutions and global resources to meet and collide. Inside and outside the venue of the 9th China International Import Expo, which is being held in Shanghai, two-way exchanges and win-win cooperation continue to unfold.

Johnson Controls, which has participated in the exhibition for nine consecutive years, this year focused on how to combine thermal management, intelligent control, mission-critical building systems and full life cycle services to help customers improve productivity and energy efficiency while ensuring reliable operation.

Hou Sushan, president of Johnson Controls Asia Pacific, said that relying on China's industrial development and diverse scenario needs, Johnson Controls has polished mature technology, delivery and operation and maintenance capabilities, and exported them to the outside world with the help of the China International Import Expo and its own global network. On the one hand, we follow Chinese companies going overseas to Southeast Asia and other places to help them cope with differences in local climate and regulations and ensure the stable operation of projects; on the other hand, we copy and promote green solutions such as thermal management and waste heat recovery to help decarbonize global industries.

Harman, a subsidiary of Samsung Group, participated in the CIIE for the first time. On the booth, JBL glass ear-clip headphones, Harman Kardon music glass fifth-generation Bluetooth speakers and other products were displayed in sequence. The audio products integrating AI technology and light and shadow aesthetics attracted domestic and foreign merchants to stop and experience it.

Zhu Songting, vice president of Harman's Fashion Audio Division and general manager of Greater China, said that relying on China's complete industrial chain and sensitive consumer feedback, Harman has used the China International Import Expo to complete the two-way flow of technology: global audio technology has landed in China, and the innovative results generated by local demand and polished by local teams have radiated outward to serve users around the world.

Also rooted in China and nurturing the world, Crocs focuses on local trends and cultural innovation. Coinciding with the 20th anniversary of entering China, the brand brings the world's first "Shanghai Past & Future" series, integrating Shanghai-style elements such as Shikumen into the design. Varun Sehgal, senior vice president and general manager of Crocs Asia, said that the brand absorbs local trend inspiration, feeds Chinese market insights into global research and development, and empowers product innovation. In 2027, it will cooperate with Chinese independent designer brand Susan Fang. "We will not copy the Shanghai series model, but we will promote the co-branding experience accumulated in the Chinese market to overseas markets such as South Korea and Japan."

Consinee, a local high-end wool textile company, relies on the CIIE to connect to the global industrial chain. Previously, Consinee has continued to exhibit high-end cashmere and sustainable yarns at the CIIE, and many new products have made their global debut. At this CIIE, Consinee jumped out of the exhibition hall booth and held the CONSINEE WEEK cashmere-themed industry week event. Using a piece of cashmere as a clue, it connected material knowledge, process evolution and industrial development, shifting from single product display to industrial ecological co-construction.

Nordik Aquatic Products, the largest agricultural project invested by a Norwegian enterprise in China, made its second appearance at the CIIE. General Manager Tong Anrui said that this Norway-China cooperation project is the epitome of innovation and win-win at the CIIE. Foreign capital has used the CIIE platform to deeply explore the Chinese market, and overseas advanced breeding technologies have been implemented and verified in China on a large scale, forming a replicable green solution and providing a reference for global aquaculture.

After nine editions, exhibitors are paying more and more attention to the synergistic value of the industrial chain. China relies on the CIIE to deepen open cooperation and share opportunities with all parties.