China News Service, Yinchuan, October 3 (Reporter Li Peishan) The reporter learned from Yinchuan City in Ningxia on the 3rd that as a national pilot city for automobile circulation and consumption reform, Yinchuan has deeply explored the off-road resources in the mountains under the Helan Mountains. Relying on the IP of the Hook Road event, the Helan Mountain Beacon Festival series of activities were launched during the National Day to explore the integration model of "automobile events + automobile aftermarket + culture, tourism and commerce" to inject strong impetus into the expansion and quality improvement of automobile consumption.
This time, the Helan Mountain Beacon Fire Festival was held on the Hook Road in Yongning County. The event lasted from October 1st to 7th, and a number of outdoor competitive experience activities were staged in turn. On October 1st, the second Hooke's Trail Hiking Cross-Country Run kicked off. Participants set off from Hooke's Trail Park and crossed the Helan Gorge to complete a 20-kilometer mountain challenge; from October 2nd to 6th, the Car Rally Invitational Race kicked off with professional competition. Group and public experience group, riders ride on the native mountain track; the car hill climb race will start from October 3 to 7, with participating vehicles competing on the natural steep slope track to fully demonstrate the extreme performance of four-wheel drive vehicles; the mountain bike track experience project will start on October 7. The series of activities attracted the participation of off-road enthusiasts, car manufacturers, modification companies, and self-driving players from all over the country, gathering strong popularity.
This series of events is an important practical carrier for Yinchuan to promote the pilot reform of automobile circulation and consumption. The gathering of a large number of off-road vehicles has generated market demand for vehicle modification, repair and maintenance, parts supply, vehicle testing and other supporting markets, attracting many modification brands, maintenance service providers and outdoor equipment companies to come to negotiate.
At the same time, Yinchuan uses the event scene as a fulcrum to link up with urban business districts to issue consumer coupons, open up mountain and off-road cultural tourism scenes and urban commercial consumption channels, achieve two-way traffic, convert the event flow into actual consumer flow, expand new car display, real car experience and other diverse automobile consumption scenarios, and promote the clustered development of automobile sports, modification and maintenance, self-driving camping and other industries.
In recent years, Yinchuan has insisted on "gathering business with competitions and developing production with cars", giving full play to the unique mountain site advantages at the foot of the Helan Mountains, constantly improving off-road supporting infrastructure, building a docking platform for car companies and modification service providers, deeply tapping the cultural consumption potential of off-road vehicles, and promoting the acceleration of the agglomeration of upstream and downstream elements of automobile circulation. In the next step, Yinchuan will continue to enrich the full life cycle consumption scenarios of automobiles, strive to create a highland for off-road vehicle consumption with northwest characteristics, and cultivate new growth points for high-quality development of the commercial economy.
