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Back台北洲際酒店今正式開幕 住房率目標80%
台北洲際酒店今正式開幕  住房率目標80%
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自由时报1 hour agoTravel2 min readChinaView translation

台北洲際酒店今正式開幕 住房率目標80%

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台北洲際酒店今日正式開幕,位於臺北大巨蛋園區,樓高二十層,提供347間客房與套房及7大餐飲品牌。酒店總經理羅嘉麒表示,目標住房率為80%,其中國外客佔80%,本地客20%,並將酒店定位為奢華旅宿,以吸引國際旅客並補足台灣奢華飯店市場缺口。

AI-generated summary

Why It Matters

台北洲際酒店位於臺北大巨蛋園區,為IHG洲際酒店集團在台奢華精品布局的一部分,旨在補足台灣奢華飯店市場缺口,提升國際旅客吸引力。

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IHG 洲際酒店集團臺灣區奢華精品區域總經理暨臺北洲際酒店總經理羅嘉麒(Robbert Manussen)。(記者王憶紅攝)

〔記者王憶紅/台北報導〕臺北洲際酒店(InterContinental Taipei)今日正式開幕,IHG 洲際酒店集團臺灣區奢華精品區域總經理暨臺北洲際酒店總經理羅嘉麒(Robbert Manussen)表示,隨著酒店正式加入,不僅為大巨蛋商圈補上最後一片關鍵拼圖,更讓園區從大型賽事、演唱會、購物與休閒娛樂,進一步延伸至國際級旅宿與餐飲體驗,逐步形成融合旅遊、娛樂、餐飲、零售與城市生活的全新生態圈,酒店明年住房率以80%為目標,其中,國外客佔80%,本地客20%。

座落在臺北大巨蛋園區的台北洲際,樓高二十層,規劃有347間客房與套房、7大餐飲品牌,羅嘉麒說,347間房型自11.5坪起跳,而公寓式套房則23坪起,從短期停留到長住,多元客房與套房配置,也因此平均房價很難計算,而7間餐廳中,包括台灣本地、義大利、牛排、自助餐等,而日、韓料理則預計11月開幕。

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羅嘉麒說,信義區傳統上的住房率大約落在80%到85%左右,所以台北洲際的目標也是逐步建立到80%至 85%,至於需要花多久時間,取決於市場走勢。

台北洲際定位為奢華酒店,羅嘉麒說,對比香港、新加坡、東京或首爾,目前台灣飯店市場少有奢華飯店,而且缺少國際品牌,台灣如果沒有奢華飯店,就吸引不來奢華旅客,而很多奢華客群從未將台灣納入考量,也是因為台灣沒有足夠的頂級奢華飯店選擇,這是一個「雞生蛋、蛋生雞」的問題,是要有先哪一個,而台北洲際酒店就是要吸引國際奢華人士來台灣,因此台北洲際目標客層以國際旅客為主,佔比80%。

此外,許多頂級旅行社都在尋打多據點的環島動線。而IHG(洲際酒店集團)是唯一能為旅客提供台北、新北、台中、高雄連線的公司,並已在花蓮籌備英迪格,預計明年開幕,台東的六善酒店(Six Senses)則可望在2028年營運,能為超級奢華客群提供完整的台灣環島路線。

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What to Watch

AI outlook — possibilities, not facts

  • 台北洲際酒店將逐步將住房率提升至80%至85%

    Likely · Within months

  • 花蓮英迪格酒店將於明年開幕

    Likely · Within months

  • 台東六善酒店將於2028年營運

    Possible · Within years

Open Questions

  • 酒店具體開業日期是何時?
  • 7大餐飲品牌具體名稱為何?
  • 花蓮英迪格酒店預計何時開幕?

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This article was originally published by 自由时报.

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