
AI-generated summary
Hyundai Motor Company announced on the 9th that it has applied the 1.6 turbo next-generation hybrid system to the recently launched ‘The New Grandeur’ for the first time in Korea.
On this day, Hyundai Motor Company opened ‘The New Grandeur Tech Pop-up Store’ at Informal Square in Seongdong-gu, Seoul and unveiled major new technologies applied to the new Grandeur.
The next-generation hybrid system introduced this time combines ‘engine stopping angle control’ and ‘motor reverse phase control’ technologies to improve vehicle quietness.
Engine stopping angle control technology is a technology that precisely controls the position of the crankshaft of the starting motor (P1) when switching from engine driving to motor driving. Through this, vibration that occurs when the engine restarts is reduced by up to 51%.
Motor anti-phase control technology is a principle in which the starting motor (P1) and driving motor (P2) generate torque in the opposite direction to engine vibration to cancel out vibration.
In addition, the new Grandeur reduced vibration entering the car body by increasing the thickness of the main pipe of the cowl crossbar that connects the steering wheel and the car body.
By optimizing the air flow throughout the vehicle body, the coefficient of air resistance (Cd) based on the hybrid model was lowered from 0.27 to 0.26.
It is the first Hyundai car to be equipped with the next-generation infotainment platform ‘Pleos Connect’, allowing users to use services such as Gleo AI and Pleos App Market.
A Hyundai Motor Company official said, “The New Grandeur Tech Pop-up Store is Hyundai Motor Company’s first technology-focused pop-up store and is a place where general customers can directly experience Grandeur’s cutting-edge technology.”

Hyundai Motor's cumulative vehicle sales in India are expected to top 10 million this year, nearly three decades after it began local production in 1998 with the Santro minicar. The company sold 9.88 million vehicles in India through Q3 2024 and aims to increase SUV sales share to 80% by 2030, with production capacity set to rise to over 1.1 million units annually by 2030.

Hyundai Motor Company is on the verge of achieving cumulative sales of 10 million units after 30 years of entering India. Production of the Twintro began at the Chennai plant in 1998 and sold 9,884,960 units as of the third quarter of this year, with sales expected to exceed 10 million units within the year. The expansion of the SUV lineup and expansion of local production capacity served as major factors for growth.

Celebrating his 6th anniversary in office, Hyundai Motor Group Chairman Chung Eui-sun has maintained the 'Big 3' status, ranking 3rd in global finished car sales for 4 consecutive years, with an electrification strategy. He is pursuing the transformation into a physical AI solution company through expanded domestic and overseas strategic investment and collaboration with Big Tech, but it is evaluated that tasks remain to strengthen labor-management cooperation and commercialization.

Hyundai Motor Company's operating profit in the third quarter of this year is expected to be KRW 2.3635 trillion, a 6.8% decrease from the previous year, and sales are expected to be KRW 44.8014 trillion, a 4.1% decrease. This means that it is on the verge of being overtaken by Kia for the first time and sales decline for the first time in over 6 years. Slow sales, falling exchange rates, and aging models are cited as the causes, and Kia is expected to see a 63.4% increase in operating profit and an 11.7% increase in sales due to strong global sales.

Representatives of Tesla Korea and BYD Korea attended the National Assembly’s Land, Infrastructure and Transport Committee audit on the 8th. Tesla was criticized for FSD safety issues, and BYD was criticized for concerns about personal information being leaked to China.

Hyundai Motor Company and Kia participated in the 'Aachen Colloquium 2026' held in Aachen, Germany and announced their future mobility vision through the convergence of AI and engineering technology and explained their R&D innovation strategy through data flywheel and digital twin.