Hyundai Motor and Kia, “Expand engineering with AI” at the European Automobile Conference

Hyundai Motor Company and Kia announced on the 7th that they participated in the 'Aachen Colloquium 2026' held in Aachen, Germany for three days starting on the 5th and presented their future mobility vision.

The Aachen Colloquium, which celebrates its 35th anniversary this year, is Europe's representative automotive technology conference where global automakers, research institutes, parts companies, universities, and industry experts gather to discuss future technologies and development directions.

Manfred Harrer, Head of R&D Division (President) of Hyundai Motor Company and Kia Motors, gave a keynote speech on the theme of ‘Crossing boundaries and expanding a sustainable future’ at the opening session of the second day. This is the first time that Hyundai Motors and Kia have delivered keynote speeches at the Aachen Colloquium.

President Harrer mentioned the convergence of engineering technology and artificial intelligence (AI) capabilities and emphasized that AI is not a technology that replaces engineers, but a tool that expands engineers' capabilities and maximizes creativity.

In addition, the vehicle learns the user's driving patterns and preferences to provide customized driving support and presents a vision of future mobility that continues to evolve even after delivery through data and software updates.

To this end, Hyundai Motor and Kia explained that they are establishing a data flywheel that improves products and services based on vehicle data and customer experience, and are promoting research and development innovation through a development system centered on digital twin and virtual verification.

President Harrer said, “Future mobility cannot be realized with just one technology or solution,” and “Connecting the strengths of various technologies will be the key to future mobility competitiveness.”

Hyundai Motor Company and Kia Motors set up an exhibition hall showcasing hydrogen fuel cell and electrification technology at the conference venue and also operated a test drive program for the All New Nexo and GV60 Magma.