The audience of the Max messenger exceeded 90 million users
The application has been installed by more than 140 million people since its launch.
Quick Look
- The daily audience of the Russian messenger “Max” has exceeded 90 million people.
- The total number of installations of the application reached 140 million, including users from the CIS countries.
AI-generated summary
Why It Matters
The Russian national messenger "Max" is developed by VK and offers various digital services.
The daily audience of the Russian national messenger “Max” has exceeded 90 million users. Since its launch, the application has been installed by more than 140 million people, including users from the CIS, the VK press service told Lenta.ru.
“On average, national messenger users send more than 1.9 billion messages and make about 34 million calls per day,” the message says. As noted, over the year, more than 15 million channels appeared in the messenger with a total audience of 570 million subscribers.
The number of foreigners in Max exceeded 11.5 million, and the top 5 was headed by Uzbekistan. Kazakhstan was in second place, followed by Belarus, Kyrgyzstan and Tajikistan, the press service indicated.
About 10 million people use digital ID to confirm status, age and benefits. Thanks to the service, they have the opportunity to check into thousands of Russian hotels and confirm their age in 100 thousand stores, as well as receive benefits at cultural institutions or when buying transport tickets, shared in VK.
Open Questions
- What are your plans for monetizing the messenger?
- Will the functionality of digital ID be expanded?
