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Back台北市粉專「我是台北人」遭爆買假流量，預算擴編至900萬，95%按讚來自印尼假帳號
台北市粉專「我是台北人」遭爆買假流量，預算擴編至900萬，95%按讚來自印尼假帳號
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自由时报1 hour agoPolitics3 min readChinaView translation

台北市粉專「我是台北人」遭爆買假流量，預算擴編至900萬，95%按讚來自印尼假帳號

台北市政府我是台北人印尼水軍

Quick Look

台北市政府官方臉書粉專「我是台北人」近期被大量印尼與中東帳號洗版按讚，觀傳局稱廣告受眾設定錯誤誤投東南亞，但臉書廣告檔案庫顯示從未在印尼投放廣告。揭露顯示承包廠商私下購買海外假帳號衝高互動數，該社群維運預算從300萬擴編至近900萬，單篇貼文高達95%為境外假帳號。市議員顏若芳質疑公帑濫用，觀傳局長王秋冬在議會辯稱廣告後台才看得到，被指缺乏數位常識。文章指出此事證實蔣萬安施政金玉其表敗絮其中，公帑變成餵養黑心公關的提款機，侮辱市民智慧並逾越民主監督底線。

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Why It Matters

台北市政府官方臉書粉專「我是台北人」近期被大量印尼與中東帳號洗版按讚，引發外界質疑。觀傳局最初辯稱是廣告受眾設定錯誤誤投東南亞，但臉書公開的廣告檔案庫顯示該粉專歷年來從未在印尼投放廣告。

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◎ 楊智強

近期，台北市政府官方臉書粉專「我是台北人」出現弔詭奇景。宣傳大稻埕煙火、吃冰等在地市政的貼文下方，竟湧入海量印尼與中東帳號留言按讚洗版。若非眼見為憑，市民恐誤以為台北市政已成功「行銷國際」。然而，這竟是用公帑買假流量、出事後還公然在議會說謊的數位醜聞。

面對外界質疑，北市觀傳局第一時間將責任推給外包廠商，辯稱是「廣告受眾設定錯誤，誤投至東南亞」。這句充滿技術話術的推託之詞，隨即被公開數據重重打臉。為防範政治與廣告黑箱，臉書已建立全民皆可查閱的「廣告檔案庫」。公開紀錄明確顯示，該粉專歷年來的廣告投放地區，從未包含印尼。

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台北市粉專「Humans of Taipei 我是台北人」湧入大量印尼帳號，北市觀傳局辯稱是「廣告受眾設定錯誤，誤投至東南亞」。圖為「Humans of Taipei 我是台北人」臉書。（圖取自四叉貓臉書）

既然從未在印尼下廣告，這些如喪屍般的跨海罐頭留言從何而來？最可能的真相，就是承包廠商為了美化成效報表，私下向海外「點擊農場」（Click Farm）購買廉價的海外假帳號，用以衝高按讚與留言數。

令人震驚的是，這不僅是單純的公關災難，更是荒謬的公帑濫用。根據市議員顏若芳揭露，該項社群維運標案的預算，竟從300萬進而擴編至將近900萬元。納稅人花了近千萬血汗錢，沒有換來與市民的有效溝通，卻買來單篇貼文高達95%都是境外假帳號的「虛榮指標」。預算書上傲人標榜的「年總觸達人數超過919萬人」，如今看來，不過是用新台幣堆疊出來的數位海市蜃樓。

更令人不齒的是蔣市府官僚的傲慢，當謊言在議會被戳破時，觀傳局長王秋冬竟試圖以「廣告還在刊登中，後台才看得到」此等缺乏基本數位常識的辯詞，企圖矇混過關。坐實了為求掩蓋採購與驗收瑕疵，寧可一錯再錯的狡辯與腐敗心態。

荒腔走板的「印尼水軍案」，更證實了蔣萬安施政金玉其表、敗絮其中！當市政宣傳淪為欺世盜名的虛榮數字，當公帑預算變成餵養黑心公關的提款機，蔣市府不僅侮辱了全體台北市民的智慧，更逾越民主監督的底線。若連官方粉專都能明目張膽造假、強詞奪理的北市府團隊，台北人豈敢將動輒千億的市政建設與城市的未來，交付給毫無誠信的執政者？

荒腔走板的「印尼水軍案」，更證實了蔣萬安施政金玉其表、敗絮其中。圖為蔣萬安。（資料照）

（作者為社會科教師）

What to Watch

AI outlook — possibilities, not facts

  • 台北市議會將對觀傳局長王秋冬進行質詢或要求其說明

    Likely · Within weeks

  • 監察機關可能介入調查該社群維運標案的採購過程

    Possible · Within months

Open Questions

  • 承包廠商是哪家公司？
  • 購買假帳號的具體金額是多少？
  • 觀傳局是否知情或參與該操作？
  • 此案是否會移送司法調查？

Related Topics

台北市政府
People楊智強顏若芳王秋冬蔣萬安
Organizations台北市政府觀傳局台北市議會臉書
Places台北市臺灣
Topics我是台北人印尼水軍假流量公帑濫用觀傳局蔣萬安
This article was originally published by 自由时报.

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