Nowadays, whether they are dining out or shopping, many people are accustomed to opening map software or local life service software to search to see which one is cost-effective, which one suits their taste, and then check the store's rating. After all, everyone wants to choose a merchant that allows them to consume with peace of mind.
In order to comprehensively support and standardize the cultivation of safe consumer entities across the country and provide one-stop services for operators and consumers, the State Administration for Market Regulation has innovatively built a national safe consumer platform. The platform was officially launched yesterday (3rd). The first batch of more than 10,000 safe consumer units and 100 safe consumer clusters has settled on the platform, and the first batch has lit up about 3,000 safe consumer restaurants.
The platform is an innovative initiative jointly managed by consumers, operators, and regulatory authorities. It will establish a full life cycle dynamic management system for merchants who can trust consumers, and promote the improvement of integrity, transparency, and satisfaction in the consumer environment. So how to use the National Safe Consumption Platform? What other functions can consumers achieve through this platform?
Safe consumption platform
Where to find it?
The easiest entrance is through WeChat. Search for the "Consumption Check" applet, and after entering, the platform will automatically display nearby merchants for safe consumption based on positioning, and classify them into 8 types of units such as retail, catering, accommodation, and tourism, and 7 types of agglomeration areas such as business districts, markets, and scenic spots.
If you are accustomed to using maps, open the Baidu Map App on your mobile phone and search for "Consuming with Confidence", "Consuming with Confidence Commitment" or "Consuming with Confidence Map", and you can also see the list of Consumption Confidence merchants and location maps.
When ordering takeout, search for "Safe Consumption" on the homepages of the three mainstream takeout platforms, or click into the "Safe Consumption" section to see nearby lit up restaurants.
Offline is more straightforward. The store has posted a sign of the "Safe Consumption Commitment" and "one store, one code", which can be seen at a glance.
To sum up: there are three online entrances - WeChat mini program, Baidu Maps, and takeout platform; two offline codes.
Lai Yang, expert of the Expert Committee of the China Federation of Commerce and Executive Vice President of the Beijing Society of Business Economics: If some merchants with bright logos are given priority by consumers, it will actually encourage more merchants to improve their business integrity, product quality, and safety and health standards, which can be very helpful in consumer choice. As for the business environment of merchants, it also provides a very good guiding role in a virtuous cycle.
How to identify which merchant is a "Safe Consumption" merchant?
How to identify relevant logos?
After entering the "Consumption Check" safe consumption platform, the platform will automatically display nearby safe consumption merchants based on positioning. They are all "certified" and can be selected with confidence.
If it is a takeout software, when consumers browse the store, they can see the "Safe Consumption Commitment" label set up next to the store name or logo, which is very eye-catching. Or more simply, search for the words "safe consumption" on the homepage. After entering the special area, the merchants inside are all "safe merchants".
So, what exactly does the logo look like? To put it simply: the national unified logo is a green circle with a colorful pattern in the middle, and the outer circle reads "Promise to Consumption Confidence"; while the "One Store One Code" has a similar appearance and will be posted at the business location. After the merchant registers, makes the online commitment, and verifies the announcement, the platform will generate this code.
In West Street, Quanzhou, Fujian Province, the local "Safety Code", which has been piloted by the local government, has been placed in the most conspicuous position in the lobby of some restaurants. Consumers can scan it and see 12 types of information at a glance, including business licenses, business qualifications, credit information, and the status of bright kitchens and stoves.
Chen Dansong, the person in charge of a local restaurant: We clearly mark the prices so that people don’t have to hesitate when ordering. Everyone can see the price and weight clearly at a glance.
On the merchant's homepage, consumers can view licenses, actual store scenes, after-sales methods, assured consumption commitments, consumer reviews, etc. The so-called "assured consumption commitment" specifically includes assurance of safety, assurance of quality, assurance of price, assurance of service and assurance of rights protection. There are also 8 personalized commitments, including "offline no-reason returns", support for unsubscription, bright kitchen and bright stove, price commitment, green channel for complaints, etc. Merchants can independently choose relevant items to make commitments.
If consumers are interested in a certain merchant, they can also click "one-click navigation" to go there; after consumption, they can click "one-click evaluation" from one to five stars; if they need after-sales or consultation, they can also "one-click call".
In Quanzhou City, the "Anxin Code" is also linked to the online entrances of 12315 and 12345. Consumers can scan the code to submit appeals online and directly enter the market supervision department's acceptance and disposal process.
If you really encounter a dispute, how can the platform help?
Will everything be fine just by putting up the sign? Who will take care of it?
When encountering rights protection disputes, the platform gives two options: first negotiate with the merchant through one-click telephony; if the negotiation fails, complain and report through the platform or 12315, and the local market supervision department will accept it.
The State Administration for Market Regulation stated that it will establish a full life cycle dynamic management system for merchants who have committed to safe consumption. For merchants that engage in illegal and untrustworthy behavior, refuse to fulfill their commitment to safe consumption, and deliberately refuse to shirk consumers' reasonable demands, consumers can complain and report to the local market supervision department. Once verified, they will be ordered to exit the platform and their safe consumption codes and safe consumption logos will be withdrawn offline simultaneously. The map platform and three takeout platforms will also cancel their safe consumption logos simultaneously.
Can it be used in pilot cities?
What’s next?
At present, the "Safe Consumption Lighting Project" has been implemented in nine cities: Beijing, Hangzhou, Jiaxing, Fuzhou, Quanzhou, Shenzhen, Foshan, Changsha, and Changde, and will be promoted nationwide. The platform will also expand functions such as “one-click reconciliation” and financial empowerment later on.
Lai Yang believes that during the pilot promotion process, it is necessary to strictly review the qualifications of settled merchants, maintain a unified entry threshold, and establish a timely feedback and adjustment mechanism.
