Hyundai Department Store ‘The Hyundai Global’ operates a pop-up store at the Galeries Lafayette Haussmann branch in Paris, France.

Pop-up at Gallery Lafayette Haussmann until the 27th

(Seoul = Yonhap News) Reporter Cho Min-jung = Hyundai Department Store's K-content export platform 'The Hyundai Global' enters Paris, France.

Hyundai Department Store announced on the 6th that it will operate The Hyundai Global Pop-up Store on the 3rd floor of the main building of the Haussmann branch of 'Galleries Lafayette' in Paris from the 6th to the 27th local time.

The pop-up store, measuring approximately 79㎡ (24 pyeong), showcases products from five K-fashion brands, including Gimhae Kim, Lii, Rai, Fritter, and Theilma.

This is the first time The Hyundai Global is opening a pop-up store in Europe.

This pop-up is operated in collaboration with the Korea Creative Content Agency. Hyundai Department Store is responsible for event planning, product transportation, and local store operation, while the Korea Creative Content Agency is responsible for supporting participating brands and local promotion.

The Hyundai Global has been operating pop-up and flagship stores in major Asian cities, including Osaka, Nagoya, and Taipei and Taichung, Taiwan, starting with Tokyo, Japan in 2024.

The company explained that the flagship store, which opened in Omotesando, Tokyo last July, exceeded its target sales by 30%, and that pop-ups held at Shibuya Parco and Taiwan's Shinkwang Mitsukoshi also recorded the highest sales among the store's previous pop-ups.

Hyundai Department Store plans to expand its business to Europe and North America and build about 10 The Hyundai global flagship stores in Europe and North America, including Asia, by 2030.