
AI-generated summary
The Korea Tourism Organization is promoting the charm of 'Korea to be heard and felt' rather than 'Korea to be seen' through the overseas promotional video 'Begin to Here Korea', and Park Bo-gum has been serving as an honorary public relations ambassador for two consecutive years.
Overseas promotional video message expanded into actual travel experience
(Seoul = Yonhap News) Reporter Koo Jeong-mo = The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 6th that they held the 'Korea Sound Journey' event in the Changgyeonggung Palace and Hwigyeomjae area in Seoul on the 2nd, where foreign tourists could directly hear and record the sounds of Korea, along with Park Bo-gum, honorary public relations ambassador for Korean tourism.
This event was prepared to expand the message of 'Begin to Hear Korea', an overseas promotional video for Korean tourism released last July, into an actual travel experience.
The video promotes the charm of 'Korea that you hear and feel' beyond 'Korea that you see' and captures the journey of Park Bo-gum, who has been serving as an honorary ambassador for Korean tourism for two consecutive years, as he searches for sounds from all over Korea with a Danish musician.
About 100 foreign tourists and global influencers from more than 20 countries, including China, Japan, the United States, and Thailand, participated in the event and visited Changgyeonggung Palace in person to experience Korea in a new way by listening to the quiet atmosphere of the palace and the sounds of daily life.
Park Seong-hyuk, president of the Korea Tourism Organization, said, "We will go one step further than just seeing travel destinations and continue to present new travel experiences that allow you to directly experience and remember the sounds and atmosphere of Korea and the daily lives of its people."
AI outlook — possibilities, not facts
The Korea Tourism Organization plans to expand similar sound-based experience events to other regions in the future.
Likely · Within months

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