Seongdong-gu, Seoul, and Seongsu-dong, restricted areas for entering large corporations and franchises have been expanded to include Broadcastingdae-gil and Yeonmujang-gil.
Quick Look
- Seongdong-gu, Seoul, announced that it will expand the restrictions on new stores for large companies and franchises that have been applied to Seoul Forest Road to the areas of Broadcasting University-gil and Yeonmujang-gil starting in December to protect the identity and commercial district of Seongsu-dong.
- This expansion applies only to three industries: general restaurants, cafeterias, and bakeries, with exceptions allowed for small franchises or those that have been reviewed by the residents' council.
- In addition, in the western part of Yeonmujang-gil and some sections of Bangwangdae-gil, the number of stores will be restricted and the creation of a red brick building landscape will be promoted.
AI-generated summary
Why It Matters
Seongdong-gu has been applying restrictions on the opening of new stores by large corporations and franchises on Seoul Forest Road to protect the identity and commercial district of Seongsu-dong, and this expansion is part of the local community's sustainable development plan and is the first change in the plan in about 10 years.
Expanded to some areas of Broadcasting University-gil and Yeonmujang-gil following Seoul Forest Road from December.
(Seoul = Yonhap News) Reporter Jeong Joon-young = Seongdong-gu, Seoul (Gu Bo-hwa Yoo) announced on the 6th that in order to protect the identity and commercial district of Seongsu-dong, the restrictions on new stores for large companies and franchises that have been applied to Seoul Forest Road will be expanded to the areas of Broadcasting University-gil and Yeonmujang-gil starting in December.
The district explained that this is part of a gentrification prevention policy to preserve Seongsu-dong's unique personality and diversity and continue sustainable growth.
The areas added this time are a total of 232 lots, including parts of Broadangdae-gil and Yeonmujang-gil.
However, it does not uniformly restrict the opening of stores by all large companies and franchises, but only applies to three industries: general restaurants, cafeterias, and bakeries. Even if it belongs to this industry, there is also a supplementary measure that allows the establishment of a small franchise under the legal scale or if consent is obtained after deliberation by the 'Mutual Cooperation Residents' Council'.
In addition, in the expanded area, 72 lots on the west side of Yeonmujang-gil and 10 lots on Bangdae-gil will be restricted from entering stores and the creation of a red brick building landscape will be promoted.
This expansion was made as part of the 'Local Community Sustainable Development Plan' that was announced as a change last month, about 10 years after the district established the plan, reflecting changes in the commercial district.
District Mayor Yoo Bo-hwa said, “Seongsu’s competitiveness lies in Seongsu’s unique individuality and diversity, which various entities have created together,” and added, “Based on this policy, we will support Seongsu-dong to grow together with the local community and commercial districts while preserving the region’s unique charm.”
What to Watch
AI outlook — possibilities, not facts
In Seongsu-dong, new stores of large corporations and franchises will decrease, and the number of local specialty stores will increase.
Likely · Within months
Open Questions
- What will be the measures taken against existing large corporations and franchises within the expansion zone?
- What are the specific implementation timing and costs of the red brick landscape creation project?
- Is there a plan to monitor what impact this policy will have on maintaining actual commercial district diversity?
