Jiangsu launches new method of "traveling with events"

Jiangsu Province’s “Travel with the Games” campaign to boost consumption kicked off on the 14th in Changshu. This event is the key content of the Changshu branch venue of the 2026 China Sports Tourism Expo. It adopts the Suzhou main venue linkage Changshu branch venue model to promote resource sharing and business complementarity between the two places, and work together to activate new momentum for sports consumption.

Launching ceremony. Photo by China News Service reporter Chang Mucheng

Sun Jianjiang, member of the Standing Committee of the Suzhou Municipal Party Committee and Secretary of the Changshu Municipal Party Committee, introduced in his speech that Changshu continues to strengthen its outdoor sports brand and build the "No. 1 outdoor sports city" in Jiangnan. “Today’s Changshu has landscapes that can be competed for, cultural contexts that can be read, industries are supported, and consumption is dynamic.” He hopes to use this event as an opportunity to attract more high-quality events to Changshu, so as to attract traffic through competitions and develop businesses through tourism.

Line recommendation. Photo by China News Service reporter Chang Mucheng

An Feng, deputy director of the Sports Culture Development Center of the State Sports General Administration, said that sports are the carrier of healthy life, tourism is the expression of a good life, and culture is the soul of integrated development. Sports tourism is an important engine that promotes consumption upgrading and helps build a sports power. In the next step, we must make good use of new technologies such as big data and artificial intelligence to promote the deep integration of outdoor sports, event economy, and digital sports, and continue to amplify the effect of the exhibition platform.

Literary performance. Photo by China News Service reporter Chang Mucheng

At the event, Wu Xiang, director of the Jiangsu Provincial Sports Industry Guidance Center, interpreted the "Guiding Opinions on Further Promoting Sports Events into Business Districts to Further Stimulate Consumption Vitality." Five themed routes of "Traveling Jiangsu with the 'Su Chao'" were simultaneously promoted on site. The event also released 51 typical cases of sports consumption innovation scenarios in the Yangtze River Delta region in 2025, providing demonstration samples for the integrated development of regional culture, tourism, sports and business. (over)