
Psychiatrist Anton Shestakov described three components of addiction to online shopping: brain biochemistry, psychological reasons and attitudes like “I deserve it.” He noted that the peak of brain activity occurs before pressing the order button, not after receiving the product, and that only conscious purchases with a predetermined amount and subsequent use are useful.
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The article is an interview with psychiatrist Anton Shestakov, published on UfaTime.ru, in which he explains the mechanisms of development of addiction to purchases on online marketplaces.
Psychiatrist, psychotherapist, forensic expert Anton Shestakov told how addiction to shopping on marketplaces develops. The doctor revealed its mechanism in a conversation with UfaTime.ru.
According to the doctor, dependence on marketplaces is based on three components. The first of these he named brain biochemistry. “The brain is not happy about the purchase. He rejoices in anticipation. The peak of activity occurs in the second before you press the “Place an order” button - and when the box is already in your hands, it’s almost quiet inside,” Shestakov noted and clarified that because of this, a person begins to order more and more.
There are also psychological reasons for addiction, the doctor added. According to Shestakov, for many people, shopping becomes a way to relieve anxiety, boredom or fatigue, although it does not help solve the cause of these problems. In addition, dependence on marketplaces can arise from attitudes like “I deserve it.”
At the same time, the psychiatrist assured that it would be wrong to consider online shopping an absolute evil. “The benefit remains under three conditions: the purchase was planned in advance, and was not born in the feed; the amount is determined before entering the application; the thing is then actually used. That’s it,” Shestakov stated.

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