(The 9th China International Import Expo) Optimistic about the potential of China’s consumer market, multinational companies are “launching new technologies” one after another
New products in the consumer goods field continued to be launched at the 9th China International Import Expo, and heads of many multinational companies expressed their optimism about the Chinese market.
Quick Look
- At the 9th CIIE, many multinational companies such as Witsbb, Macallan, Herbalife, Danish Blue Can Cookies and MitoQ launched new products for the first time.
- In interviews, heads of several multinational companies expressed confidence in the huge development potential of the Chinese market and will continue to delve into the Chinese market.
AI-generated summary
Why It Matters
The ninth CIIE attracted many multinational companies in the field of consumer goods to participate in the exhibition and released a number of new products.
China News Service, Shanghai, November 8 (Reporter Jiang Yu) Dietary nutritional supplement brand Witsbb launched two new products "Fruit King VC" and "Yue Ji Calcium" at the CIIE, and the final product of the Macallan Renewal series of Eddington Group's whiskey brand "Renewal 2026 Edition" made its debut in China at the CIIE; organic nutritional dairy product manufacturer Arla Foods) will launch the high-end new product "Lunevia Brilliant Series" in the first quarter of next year at the CIIE...
At the 9th China International Import Expo, many “first-run” products in the consumer goods field were dizzying. When interviewed by reporters from China News Service at the exhibition site, heads of many multinational companies unanimously expressed their confidence in the huge development potential of the Chinese market.
On November 6, exhibitors from Kenya displayed coffee products at the CIIE. Photo by China News Service reporter Jiang Yu
"The CIIE is an important testimony to the joint growth of Herbalife and the Chinese market. With nine years of full attendance, we not only display global innovation results here, but also continue to gain insight into the needs of Chinese consumers through the CIIE platform. In the future, we will continue to delve into the Chinese market and promote the coordinated development of our local innovation and global innovation." said Cai Menghong, President of Herbalife China.
During this CIIE, Herbalife's personalized nutritional formula product Bioniq GO made its Asian debut. This product is made with easy-to-take innovative granule technology and can be used for daily dietary nutritional supplements. As consumers' attention to health extends to more life scenes, Herbalife is also continuing to enrich its product portfolio to meet the increasingly personalized and diversified nutritional and health needs of Chinese consumers.
On the 7th, Danish Consul General in Shanghai Yan Mubai (middle) and other guests attended the launch ceremony of the new Danish blue can cookies. Photo by China News Service reporter Jiang Yu
Danish Blue Jar Cookies held a press conference at its booth at the 9th China International Import Expo, officially launching China's first new product, Danish Blue Jar Double Chocolate Cookies, and bringing a variety of products including Spring Festival themed packaging gift boxes. Having participated in the exhibition for nine consecutive years, Danish Blue Can Cookies has always regarded the CIIE as an important platform to showcase its brand spirit and innovative achievements, deepen its connection with the Chinese market, and use food as a link to promote cultural exchanges between Denmark and China.
Birgitte Morell, head of public affairs for Kelsen Group, the parent company of Danish Blue Jar Cookies, said: "We hope that through more diverse choices, Chinese consumers can discover new delicious experiences in addition to the familiar Danish classic flavors. In the future, we will continue to uphold our ingenuity and tradition, respond to consumer expectations with high-quality products, and continue to revitalize the classic flavors from Denmark."
MitoQ, a brand focusing on cell health that has also participated in the exhibition for nine consecutive years, launched the MitoQ cell essentials pure series in Asia at the 9th CIIE to enrich the brand, expand products in the Chinese market, and provide consumers with health support.
MitoQ CEO Mahara Inglis told a reporter from China News Service: "China is an important strategic market for MitoQ's global business development. As Chinese consumers continue to pay more attention to scientific innovation and active health management, we are confident in the long-term development of the Chinese market."
"MitoQ's exploration of the Chinese market demonstrates the innovative strength of New Zealand's health technology companies, and also reflects the important role of the CIIE in promoting exchanges in the health industry between New Zealand and China and promoting practical cooperation between the two sides." said Bao Xiaodi, New Zealand's Consul General in Shanghai, who attended the MitoQ new product launch ceremony. (over)
Open Questions
- What is the actual sales performance of these new products in the Chinese market?
