
第九届进博会消费品领域新品首发不断,多家跨国企业负责人表示看好中国市场。
在第九届进博会上,Witsbb健敏思、麦卡伦、康宝莱、丹麦蓝罐曲奇和MitoQ等众多跨国企业纷纷推出新品首发。多家跨国企业负责人接受采访时表示,对中国市场巨大的发展潜力充满信心,将继续深耕中国市场。
AI-generated summary
第九届进博会吸引了众多消费品领域的跨国企业参展,并发布多款新品。
中新社上海11月8日电 (记者 姜煜)膳食营养补充品牌Witsbb健敏思在进博会现场首发两款新品“果王VC”和“悦己钙”、爱丁顿集团旗下威士忌品牌麦卡伦焕新系列的收官之作“焕新2026版”在进博会上迎来中国首发;有机营养乳制品生产商阿拉福兹(Arla Foods)将于明年首季推出的高端新品“Lunevia璀璨系列”在进博会亮相……
第九届进博会上,众多消费品领域“首发”产品令人目不暇接,多家跨国企业负责人在展会现场接受中新社记者采访时不约而同地表示:对中国市场巨大的发展潜力充满信心。
11月6日,来自肯尼亚的展商在进博会上展示咖啡产品。中新社记者 姜煜 摄
“进博会是康宝莱与中国市场共同成长的重要见证。九年全勤,我们不仅在这里展示全球创新成果,也通过进博会平台持续洞察中国消费者需求。未来,我们将继续深耕中国市场,推进我们的本土创新与全球创新协同发展。”康宝莱中国区总裁蔡孟红说。
本届进博会期间,康宝莱个性化营养配方产品Bioniq GO完成了亚洲首秀,该款产品以易于服用的创新颗粒技术制成,用于日常膳食营养补充。随着消费者对健康的关注延伸至更多生活场景,康宝莱也在持续丰富产品组合,以满足中国消费者日益个性化、多元化的营养和健康需求。
7日,丹麦驻上海总领事严慕白(中)等嘉宾参加丹麦蓝罐曲奇新品发布仪式。中新社记者 姜煜 摄
丹麦蓝罐曲奇在其第九届进博会展台举办发布会,正式推出中国首发新品丹麦蓝罐双拼巧克力曲奇饼干,并带来春节主题包装礼盒等多款产品。连续九年参展,丹麦蓝罐曲奇始终将进博会视为展示品牌精神与创新成果、深化与中国市场联结的重要平台,以美食为纽带,推动丹中两国文化交流。
丹麦蓝罐曲奇母公司凯尔森集团的公共事务负责人莫蕾尔(Birgitte Morell)表示:“我们希望通过更多元的选择,让中国消费者在熟悉的丹麦经典味道之外也能发现新的美味体验。未来,我们将继续秉持匠心与传统,以高品质产品回应消费者的期待,让源自丹麦的经典风味持续焕发新的活力。”
同样连续九年参展的专注于细胞健康的品牌MitoQ,在第九届进博会现场进行了MitoQ cell essentials纯甄系列的亚洲首发,以丰富品牌进行中国市场的产品拓展、为消费者提供健康支持。
MitoQ首席执行官玛哈拉·英格利斯(Mahara Inglis)对中新社记者表示:“中国是MitoQ全球业务发展的重要战略市场。随着中国消费者对科学创新与主动健康管理的关注不断提升,我们对中国市场的长期发展充满信心。”
“MitoQ在中国市场的探索,展现了新西兰健康科技企业的创新实力,也体现了进博会在促进新中两国健康产业交流、推动双方务实合作方面的重要作用。”出席MitoQ新品发布仪式的新西兰驻上海总领事鲍晓笛说。(完)

Data from the Shenzhen Overseas Chinese Business Think Tank Research Institute shows that Shenzhen is active in trade and investment with APEC member economies. By providing information, trust endorsement and business channels, Overseas Chinese Affairs Resources effectively helps Shenzhen enterprises avoid overseas risks and achieve localized operations and resource docking.

The 2026 "Overseas Chinese Connecting Five Continents·Shanghai International Expo" event was held in Shanghai. Four overseas Chinese executives from the Fortune Global 500 discussed the cross-border applications of AI in the fields of medical care, industry, digital management and compliance governance, emphasizing the value of the CIIE as a platform for China’s innovation to go global.

During the 9th China International Import Expo, the Shanghai tax department opened 8 departure tax refund service points in and around the National Convention and Exhibition Center, launched self-service billing and "buy now and refund" services, and upgraded paperless processing to facilitate consumption by overseas exhibitors.

The 2026 International Development Conference of Specialized and New Enterprises was held in Hongqiao, Shanghai. At the meeting, the Hongqiao Specialized and New Enterprise Development Base was unveiled, and the first batch of eight enterprises signed contracts to settle in. The conference aims to support specialized and new enterprises to steadily go overseas and enhance global competitiveness through industrial chain collaboration and resource docking.

The 9th China International Import Expo was held in Shanghai, attracting the participation of 162 countries, regions and international organizations. In the food and agricultural products exhibition area, Peruvian blueberries, Canadian lobsters and special products from Chinese business enterprises were on display, showing the business opportunities of "sea food" and "overseas Chinese food".
"Standing in the same boat, dreaming of Beijing" 2026 employment internship promotion meeting for Taiwan students and youth in Beijing was held at Peking University on the 8th. More than 60 companies offer more than 500 positions to recruit talents on-site. Many Taiwanese youth who have developed in the mainland share their experiences, attracting many Taiwanese students and youth to participate.