After continuing to ferment for many days, on October 15th, the Zunjie brake pedal incident received an official statement.
In response to the "Zunjie V800 car brake pedal bracket breakage problem" reported online, the Ministry of Industry and Information Technology, the Central Cyberspace Administration of China, and the State Administration for Market Regulation attached great importance to it. Based on the preliminary investigation work, a joint investigation team was set up to conduct verification and handle the matter in accordance with laws and regulations. The relevant situation will be announced in time.
Zunjie Response will actively respond, fully obey and fully cooperate with the work of the joint investigation team.
The core reason why this incident attracted great attention from the outside world is that it touched the most sensitive safety nerve of consumers.
As a million-level flagship model, it should be a benchmark for quality. However, after the brake test video was released, even if the company subsequently issued a third-party inspection report, online doubts still did not subside.
At present, the core questions that the outside world is most concerned about are: Why did the pedal bracket break in the test scenario? Is this situation a product quality defect? Do models of the same batch or even similar models have the same safety hazards? If the evaluation is fraudulent or deliberately induced, is it necessary to seriously pursue the legal responsibility of the relevant platform?
Only by facing these questions head-on and clearly answering them can we completely dispel consumer doubts and clarify the boundaries of facts.
The final truth of the incident awaits official official investigation conclusions. But what deserves more attention are the deep-seated problems in the industry reflected behind the incident.
On the one hand, it is the quality torture of the new energy automobile industry itself.
With the rapid expansion of the industry, disputes over the quality of new energy vehicles have frequently arisen in recent times. Recently, a Chery OMODA 5 "broken axle" incident occurred in Malaysia. Chery said that this batch of vehicles may have insufficient welding strength at the local welding position of the rear axle trailing arm, and has initiated a recall in overseas markets. Earlier, in China, Xpeng X9 experienced a high-temperature failure, and subsequently filed a recall with the State Administration for Market Regulation.
Car safety, human life is at stake. It is reasonable for consumers to have safety concerns. Looking back at these incidents, it remains to be seen whether the competition for capital and the emphasis on marketing over quality control have resulted in quality defects, which remains to be comprehensively reviewed by the industry.
In response to the problems exposed in the industry, regulatory corrective measures have been introduced one after another. In August 2026, four departments including the Ministry of Industry and Information Technology launched a one-year special action to improve the production consistency and quality of road motor vehicle products nationwide.
Recently, four departments including the Ministry of Industry and Information Technology jointly issued the "Notice on Further Strengthening the Management of Innovative Design and R&D Testing and Verification of Automotive Products (Draft for Comments)", which put forward various requirements in response to problems such as some manufacturers following the trend of launching new products and insufficient testing and verification.
A series of combination punches sent a clear signal: say no to "crash cars".
While the industry conducts self-examination and self-correction, attention must also be paid to the irregular third-party evaluation chaos in the field of domestic new energy vehicles and its possible negative impacts.
In recent years, various "wild evaluations" of new energy vehicles have emerged, and many of them are indeed based on generalizations and one-sided interpretations, misleading the public's perception, and some accounts even publish slanderous content to deliberately discredit them.
For this kind of behavior that deviates from the proper meaning of "third-party supervision", regulatory authorities have taken measures such as special rectification of network chaos in the automotive industry to strike hard and restore justice to companies.
China's new energy vehicle industry has developed so far and has a complete industrial chain and vast domestic and foreign markets. This national industry card is hard-won.
But when the trend is at its peak, hidden dangers are most likely to hide. It may only take one loss to destroy this accumulation.
In the past, China's new energy vehicles relied on technological breakthroughs to achieve overtaking in corners. Now, industry competition has entered the second half. The competition is not only about who releases new cars faster and whose data is more eye-catching, but also who can maintain the bottom line of quality and respect user safety.
The development of emerging industries is a process of constantly exposing and solving problems. Dealing with problems is also a necessary pain of growth.
However, trial and error in the industry does not mean tolerance for lax quality, and China's automobile quality reputation must not be destroyed. How to protect quality while running fast and establish an image with excellent product reputation is a must-answer question for Chinese car companies today.
｜Chief Planner: Yu Lan
｜Planner: Zhou Rui
｜Coordinator: Wang Qingkai Cheng Chunyu
｜Written by: Zhang Ni
｜Editor: Li Jinlei
｜Proofreading: Huang Lei
｜Produced by "Sanlihe" Studio
