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麻豆文旦產季啟動 週末推廣活動登場 折扣與抽獎吸引民眾
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自由时报58 minutes agoBusiness2 min readChina

麻豆文旦產季啟動 週末推廣活動登場 折扣與抽獎吸引民眾

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台南麻豆文旦進入產季,區農會於週末舉辦兩天推廣活動,提供9折優惠、消費滿千元抽獎及親子體驗,立委郭國文、陳亭妃等貴賓出席代言,陳亭妃提及文旦曾受颱風影響,農會總幹事孫慈敏表示已拓展北美市場並針對中秋後推出伴手禮,獲訂單逾6500盒,活動旨在推廣在地產業與教育民眾了解生產過程。

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Why It Matters

麻豆文旦是台南的重要農產品,曾受到『丹娜絲』颱風影響導致延遲性災害,經緊急修法後獲得跨年度救助,近年面臨減產與連續降雨影響大果率偏高,農會積極爭取加工補貼並拓展出口市場。

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麻豆文旦進入產季,產業推廣活動週六登場,祭出折扣優惠,也有消費滿額摸彩,歡迎大家盡情採買。(記者吳俊鋒攝)

台南麻豆文旦的栽種規模為國內之最,遠近馳名,產業推廣活動本週六登場,農會除了祭出9折優惠,消費滿千元還可參加摸彩,大獎包含液晶電視、洗衣機、冰箱等,並安排系列的親子趣味體驗,邀請各界共襄盛舉,買好柚、拿好禮。

「麻豆文旦博覽會」本月12日開幕,為期2天,讓民眾盡情採買,迎接中秋佳節,舞台區安排精彩的才藝表演,炒熱氣氛,還有特色市集展售,現場也規劃包含柚趣DIY、科技探索等的食農教育體驗,大受歡迎,500個名額「秒殺」,已決定加開場次。

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活動將於麻豆區農會的柚兒園舉行,今天熱鬧宣傳,立委郭國文、陳亭妃以及議員陳秋宏等各界貴賓都出席、代言,協助推廣,邀請大家一起來,品嘗當季好滋味,體驗在地風土民情,並順遊附近特色景點,看見台南之美。

陳亭妃提到,麻豆文旦受到「丹娜絲」颱風的摧殘,導致延遲性災害,緊急修法後,得以跨年度救助,先是面臨減產,今夏又遇到連續降雨,大果率偏高,因此再爭取加工補貼,積極照顧農民。

麻豆區農會總幹事孫慈敏表示,因應大果問題,全力拓展出口通路,順利打進北美市場,在內需的銷售策略上,以中秋為區隔,進行調節,結合冷鏈設備,全程8度低溫作業,留住新鮮美味,今年特別搶攻節後2粒裝的伴手禮商機,已獲訂單逾6500盒,展現成效,也顯見當地文旦的品質,深受消費者肯定。

孫慈敏強調,麻豆文旦種植面積近千公頃,且栽培歷史悠久,承載著土地的記憶,也展現農民長期耕耘的成果,更希望透過推廣活動,讓大小朋友了解從生產到餐桌的過程,值得一遊。

今年度的麻豆文旦節將於本週六登場,活動為期2天。(記者吳俊鋒攝)

麻豆文旦進入產季,區農會展開運銷作業,自動化包裝。(記者吳俊鋒攝)

What to Watch

AI outlook — possibilities, not facts

  • 麻豆區農會將在活動後公布本年度文旦總產量與銷售成果

    Likely · Within weeks

Open Questions

  • 此次抽獎活動的具體抽獎時間與方式是什麼?
  • 北美市場的具體銷售合作夥伴為誰?
  • 伴手禮商機的具體銷售目標與後續規劃是什麼?

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