
高雄市副市長林欽榮代表高雄市政府與線上旅遊平台Agoda簽署觀光發展合作備忘錄,雙方將透過全球平台、數據洞察與數位行銷專業,推動高雄城市故事國際傳播。Agoda數據顯示今年上半年東南亞旅客對高雄旅遊搜尋興趣較去年同期成長65%,高雄亦成為歐洲旅客關注的台灣目的地之一,過去一年合作帶來國際訂單成長14%,旅客來自全球164個國家。
AI-generated summary
高雄市政府近年積極推動國際觀光合作,曾獲Agoda評選為亞太地區『最具性價比』旅遊城市。
高市副市長林欽榮代表市府與Agoda簽署「觀光發展合作備忘錄(MOU)」,要攜手把高雄的城市故事帶上世界舞台。(記者王榮祥翻攝)
Agoda數據顯示今年上半年、東南亞旅客對高雄旅遊搜尋興趣較去年同期成長65%,高雄也成為歐洲旅客高度關注的台灣旅遊目的地之一;高市副市長林欽榮代表高市府與Agoda簽署「觀光發展合作備忘錄(MOU)」,要攜手把高雄的城市故事帶上世界舞台。
高市觀光局說明,高雄曾獲 Agoda 評選亞太地區「最具性價比」旅遊城市,Agoda數據更顯示今年上半年、東南亞旅客對高雄旅遊搜尋興趣較去年同期成長65%,高雄也成為歐洲旅客高度關注的台灣旅遊目的地之一。
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Agoda分享過去一年與高雄合作的亮眼成果,高雄在Agoda平台上的房晚、平均房價與整體營收皆穩定成長,國際訂單更成長14%,旅客來自全球164個國家,其中菲律賓、韓國、日本等亞洲重點市場更展現強勁成長動能。
林欽榮說,當城市有了好故事,下一步就是讓全世界「看得到、找得到,也願意真正來到高雄」,這次與Agoda的合作,將透過全球平台、數據洞察與數位行銷專業,轉化為實際旅遊人潮。
雙方將從四個方向深化合作,掌握市場趨勢、推動聯名行銷、保障安心旅遊、深化國際宣傳。
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AI outlook — possibilities, not facts
高雄國際旅客數將在未來六個月內持續成長
Likely · Within months

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