Lutton participates as G-STAR main sponsor... AI-based creative ecosystem exhibition

Rutten Technologies announced on the 13th that it will participate as the main sponsor in G-STAR, Korea's largest game show, which opens at BEXCO in Busan on the 19th.

Lutten will be holding a large-scale exhibition and presentation at the G-Star site under the theme of ‘A new world of creation opened with AI and crack.’

The AI ​​chat service 'Crack' exhibition space, which will be presented with a total of 200 booths, will feature a large 40-meter-wide panoramic LED screen and various experience spaces.

Visitors go through an experiential stamp event at the entrance, experience 'crack' naturally on a huge LED screen, and then proceed to the pick-up zone where they receive rewards.

You can also meet characters from beloved original works within the ‘Crack’ app through cosplay.

Girl band QWER, the 'Crack' advertising model, will hold a mini concert on the special stage of BEXCO's second exhibition hall on the 20th, the second day of the opening of G-STAR.

Lutton executives will also visit the G-Star 2026 site.

At the 'Crack Creators Live' open session held on the main stage of the 'Crack' exhibition hall on the morning of the 19th, CEO Se-young Lee and Chief Product Officer Lee Dong-jae will give a presentation on the topic of the AI ​​ecosystem built by Lutton.

In addition, Crack's popular creator will go on stage and have a conversation with CPO Lee Dong-jae, presenting his vivid voice and creative know-how as an AI entertainment content producer.

In addition, Kim Ji-seop, head of Rutten's corporate development department, will participate as a presenter in the opening session of G-STAR 2026's official conference 'G-CON' and give a presentation on 'Changes in content production and consumption methods due to AI.'

Lee Se-young, CEO of Lutton, said, "As Korea's leading consumer AI company, we want to open a new world of creativity in the AI ​​era [004170]," and added, "We will continue to introduce global services that materialize human creativity in the easiest and most convenient way in all areas where human creation takes place."