
Famous influencer Li Jachi sells AI token service on live broadcast... Set a record in 30 minutes
Ahead of China's largest shopping festival, Single's Day, 100,000 AI calculation service vouchers were sold in 30 minutes during a broadcast by famous live commerce host Li Zachi.
AI-generated summary
In celebration of Single's Day, China's largest shopping festival, major e-commerce platforms and AI companies are focusing on selling AI computing service tokens.
(Beijing = Yonhap News) Correspondent Kim Hyun-jung = Ahead of Single's Day (November 11), China's largest shopping festival, artificial intelligence (AI) service vouchers appeared as products on a famous live commerce broadcast in China, and 100,000 tickets were sold in 30 minutes.
According to Chinese state-run English-language newspaper Global Times on the 3rd, famous live commerce host Li Zachi, known in China as 'Lipstick King' and 'Lipstick Brother', sold tickets for a 'token'-based service that represents AI model usage during a live broadcast the afternoon before.
Li Zachi, who started live commerce in 2016, was once considered the best Wang Hong (China's online influencer), generating hundreds of millions of yuan in sales through lipstick sales.
The Global Times introduced that this is the first time that a top live commerce host has sold AI computing service vouchers as a product in China.
A token is the basic unit that measures the amount of information processed or generated by a large-scale language model (LLM), and when a consumer purchases a token, it actually means purchasing the right to use a certain amount of the AI model.
Chen Yushen, Vice President of Alibaba Group and CEO of Q1 (Chen Wen) Work, appeared on the broadcast along with Li Zachi.
Within 30 minutes of the broadcast starting, 100,000 personal monthly membership passes for Q1 Walk were sold, which is equivalent to approximately 2 trillion tokens. The price of the individual monthly membership pass sold was only 0.01 yuan (about 2 won).
This voucher is a product that allows unlimited use of AI services in normal mode that can be used for office work such as document writing, data processing, and PowerPoint (PPT) production.
Ja-chi Lee and Vice President Cheon also demonstrated how AI agents are used not only in office work but also in various fields such as daily life, education, and entertainment.
Recently, related industries in China have been investing in AI token sales one after another.
Major e-commerce platforms Tmall and JD.com have set up dedicated AI token sales windows, and major Chinese AI companies such as Zhifu AI, Minimax, Alibaba Cloud Bailian, Q1Work, Moonshot AI, and StepFun have entered here one after another.
Citing explanations from industry insiders, the Global Times predicted, "With these changes, recharging AI computing service usage will become as easy as recharging your mobile phone plan in the future."
During Single’s Day, the transaction volume of AI token-related products is also rapidly increasing. According to data provided by Alibaba to the Global Times, on the 20th of last month, when Singles' Day pre-sale began, Taobao's AI token product transaction volume increased 450% compared to the previous month.
In addition, after ZifuAI opened its official flagship store on Tmall, brand search volume increased 50 times in 48 hours, and sales of AI token subscription products were also reported to have increased by more than 160% compared to the previous month.
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